This survey http://www.nytimes.com/2007/05/30/business/media/30walmart.html?_r=1&ref=business&oref=slogin done by GSD&M advertising agency when they had the Wal-Mart account backs up what I was talking about yesterday. "The Experience" This survey shows the perception of cheap goods = low quality.
Perception... great experience = high quality.
Perception... great experience = high quality.
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