Recap on Dunkin

Dunkin Donuts Marketing Plan Recap.

Thank you to everyone who responded to my call to work on DD marketing plan for the upcoming Austin expansion. Below is what we came up with.

-Local event sponsorships,community activities, word of mouth

-Making a visit to DD an "experience" and a destination.

-Using "Hands on the Street" marketing within a 5-6 mile radius around each store.
-Quality of coffee and just a plan cup of coffee must be excellent.

-Service must be fast and Austin friendly

-Layout must be cozy,free WIFI

-Quality bake good

-Price less than Starbucks

All the responses and not one was a call for mass media, TV commercials w/ Rachael Ray are not going to bring people into DD. But $40 a day goes a long way at DD

I will be following the progress of Dunkin Donuts in Austin and will follow up with blogs as they expansion starts...