Wednesday, September 26, 2007

How much for the Oreo?

"Maybe the reason it seems that price is all your customers care about is...that you haven't given them anything else to care about."
-Seth Godins

Take an example of Target and there pricing on produce and grocery items. For the most part same items as Wal-Mart...grapes, lettuce,celery and Oreo cookies,Coke,Pepsi..but present them in a very clean atmosphere, neatly arraigned and you can charge more and people will buy. And why?Again it goes back to the experience, same grapes different experience buying them. Going into Target and paying more for the Oreo's is not such a big deal when you feel like you are getting so much more in the way of the experience. Whole Foods same thing..Starbucks same thing. Give them more to think about then price and price will not become an issue..and your bottom line will show you the experience.

Wednesday, September 19, 2007


How confident are you in your abilities? I believe the painters of the Brooklyn Bridge back in 1914 were really confident in there skills! Don't be afraid to work without a may surprise yourself on how confident you are.

Monday, September 10, 2007

Fall Line-up's using Word of Mouth

Even the "big" four Networks are using word of mouth to promote the upcoming fall season. Check out this article and see how Fox is using WOM and Social Web Sites to attract new viewers.