Friday, May 11, 2007

Brand Icons..do they work?


This is my new favorite web site(see below). Check it out when you get a chance, it goes back to viral marketing... when you can create a brand icon....put it into real life situations and build a world around the icon. If we would have had the technology imagine what we could have done with the Jolly Green Giant. But this also raises a bigger question?


Q. Do you remember what brand/product the Jolly Green Giant pitched


5 comments:

Anonymous said...

It was vegetables…..was it Birds Eye?

Anonymous said...

My co-worker says it was Green Giant Vegtables. Is she right?

Anonymous said...

It was Green Giant (Ho, ho, ho! - remember?) ... i connected the green to peas ...

JD Speer said...

Does anybody remember "Sprout"? He was the one who did the pitch, the giant just did the tag.

Here is one for you, what does it have to say on the "label, label, label" to mean you will "like it on the table, table,table"?

Unknown said...

Great comments...here is a link to the history of the Green pitch man
http://www.bettycrocker.com/Products/Green-Giant/green-giant-history.htm

It was Green Giant brand frozen veggies!