Beverly Hills Chihuahua has been relegated to the dog house by this week's new number one movie at the US box office, Max Payne. This dark, Gothic film tells the story of former DEA agent Max Payne's (played by Mark Wahlberg) maximum pain, as he seeks to avenge the murder of his wife and baby in the shadowy, snowy environs of New York City. The plot reveals how an unscrupulous pharmaceutical company with dubious connections to the local police and the US military can cause a good man to descend into a hallucinatory hell of betrayal, whizzing bullets and winged shadows with talons.
Few brands appear in this dark netherworld adapted from the popular video game, yet the brands that do appear enjoy prominent exposure, such as this Cadillac, which, in one shot, has its logo nearly fill the entire movie screen. Apple also makes a notable brandcameo in the form of a Mac, and beer brands Bass and Budweiser receive fleeting screen time as signs in a bar scene. Also, no movie set in New York City is complete without an NYPD cruiser, so once again Ford enjoys the obligatory brandcameo that comes with transporting the city's finest.
Featured Brands: Apple, Bass, Budweiser, Ford, Pepsi