Saturday, June 30, 2007
Monday, June 25, 2007
Sunday, June 24, 2007
Thursday, June 21, 2007
One of the first things that caught my eye when I walk into a location was this really large "fish bowl" on the front counter. You know "please put your business card in for a free...." My first thought was that it really needed to be replaced with a custom box, but more important to me was what was happening to the cards once the winner was picked? The answer I received from the manager was I have most of them on my desk, but not to long ago I through most of them out. So back at the corp office I started asking questions about do you know who your customers are..I mean do you have there Names,Addresses and Day/Night phone numbers. The answer was not really. So that's were we need to start.
First lets take all the business cards (and standard forms they will have going forward) and send them a hand written letter thanking them for coming in and inviting them back with a special offer. This will increase the number of times they visit the location and encourage them to bring a friend, maybe the offer is buy one get one free? Also this begins to build your data base of peoples names,addresses and Day/Night phone numbers.
My aggressive plan for them is to know every single persons name/address, day/night phone numbers that have come into there locations. Aggressive yes..but so important to the success and expansion of the brand. How are they going to do this..come back to find out.
Tuesday, June 19, 2007
Monday, June 18, 2007
Wednesday, June 13, 2007
A good friend of mine who is a Creative Marketing Director brought this question to me last week. After thinking about it and talking to him we decided to bring the question to my blog.
This brand has outgrown there original business plan and need a new plan without its roots and what got them to where they are today. Sounds easy...but when you get to thinking about it...maybe not so easy.
Is it worth writing a new one? Or forging ahead with the old one?
Friday, June 8, 2007
Wednesday, June 6, 2007
Tuesday, June 5, 2007
After lunch I was thinking that I was not surprised that this mega brand had "customer no service" issues, although it does amaze me that that a brand can get so big it forgets how to treat the client..the client built the brand because they came back and came back again....but how many clients have not come back? How much money does a Mega Brand spend in trying to get new clients; only to get them and then lose them because of poor execution inside the business. Mega brands need to remember when they were small and return to there roots..when customer service built there Mega Brand!
Friday, June 1, 2007
Just a PSA to all my friends in Austin Texas...support the Paramount Theatre. They have the best Classic Summer Movie Series. Please check out the schedule here http://www.austintheatre.org/site/PageServer?pagename=film#admission I had the opportunity to check out STAR TREK II: THE WRATH OF KHAN a few weeks back and my wife and I had a great time watching it on the Big Screen!
So get out of the heat and head to the Paramount Theatre this summer and have fun watching some classic movies again on the big screen.