Do gift cards increase Brand loyalty? This article says yes http://promomagazine.com/incentives/marketing_play_money/ and I believe that gift cards are a great retention tool. If you bring an item back to the store..they give you store credit on their gift card. That insures they will have to spend that money at your place. Also you cant put a price tag on the consumer having a card with your logo on it...its like a small billboard in the wallet/pocket. Also I have noticed that people are proud to show they have a gift card. They feel like they are getting something for free. The best cards I have seen are the ones sold in Super Markets..what a great idea, my brand in your store and you sell it for me! Thanks I will give you a small cut; no problem. Standing at the cash register in a supermarket you can get a card from Starbucks...1-800-Flowers....Target...
What are your thought about gift cards..do you like them and do they influence you when you are choosing a brand? Or is it more of a forced brand retention?
1 comment:
Dont forget the Kids!
To a kid a gift card symbolizes getting older, having their own money and solidifies the brand in them early. Take the Target Ariel card my Daughter got. Disney got in on the deal and so did Target. And now you have another member of the family driving your shopping choices because they have their "own" money.
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