Friday, October 30, 2009
Consumers may be bombarded with marketing messages these days, but that doesn't mean they've tuned out. In fact, consumers are more interested than ever in hearing from companies-provided that information comes in the form of a custom publication, such as a magalog or a catazine.
A recent Custom Publishing Concil poll shows consumers are increasingly attracted to these marketing methods because they include useful information:
68% Say it helps them make better purchasing decisions when companies provide product info through custom publications.
78% Don't mind Sponsors selling their products and services through custom publications- as long as the info is interesting.
74% Say getting info from an interesting collection of articles is more appealing than getting info from ads
59% Read print custom publications whereas only 36% look through electronic custom publications.
The message seems clear: if you want to get consumers attention, send them your message in the form of interesting and useful infomation.
Thursday, October 29, 2009
The Green Giant has found a friend to help him sell his green beans. The question is will you be more likely to buy the Green Giant..then the other brands because of Sponge Bob? And if so should The Green Giant just step aside and let Sponge Bob sell his green beans?
"Parents tell us that they look for motivating ways to encourage their kids to eat vegetables,” said Jon Nudi, marketing vice president, Green Giant, in a statement. “Teaming the Nickelodeon characters with Green Giant vegetables through packaging offers parents extra tools to teach their kids healthy habits.”
Question: Do you really think kids are going to eat more green beans because the frozen package has Sponge Bob on it? Its still green beans not Captain Crunch...right?
Friday, October 16, 2009
01. Realizing that the hill isn’t in the way; it is the way. 02. You go from one pair of shorts to a dedicated drawerful. 03. Being unable to sleep the night after you first shave your legs, because of the tingle of bedsheets against your skin. 04. When "thanks for the ride" goes from something you overhear to part of your lexicon. 05. You see someone at the beach tanned low on the quads and biceps, and give him a nod of recognition. 06. Bonking so bad you don’t think you’ll be able to make it home. 07. Discovering how a convenience-store Coke can resurrect the dead. 08. Starting and finishing a ride—the same one—in pouring rain. 09. When you hang out at the bike shop and no one expects you to buy anything. 10. When your bike computer registers triple digits for one ride. 11. Clearing a log on a the trail. 12. You embrocate. 13. Staying with the paceline long enough to take a turn at the front. 14. You’re on the bike for the fifth straight day, and your butt doesn’t hurt. 15. You try bibs and realize you can never go back to shorts. 16. You stop riding beside and behind the pack and instead ride inside of it—with no claustrophobia. 17. You swing off the front of a paceline before you get tired. 18. You blow a snot rocket without hitting your shoulder or leg—or the rider behind you. 19. You notice that someone else has the chain grease on his right calf. 20. You get stuck in your pedals and topple over at a stoplight. 21. Someone you introduced to the sport kicks your ass on a ride. 22. Riding a bike through a big, congested city and feeling smarter than everyone else because you’re moving. 23. You wake up to find the sheets stuck to your road rash—and still feel excited about riding that day. 24. Your boss stops by to ask you to explain what’s happening in the Tour de France. 25. You fix up your old bike to get someone into the sport. 26. Wearing out your first set of tires. 27. You ride through a pothole, and it’s no big deal. 28. Getting hopelessly lost—deliberately. 29. You stop midride to give your only spare tube to a stranded cyclist. 30. You realize you’re driving your car as if it’s a bike—drafting, looking for holes, getting away from the squirrelly guy. 31. Fixing a busted chain. 32. When you no longer have to stop to take off your jacket. 33. Feeling confident about taking off your jacket while riding—then catching the trailing sleeve in the rear wheel. 34. The first time you crumple your race number. 35. Planning a riding vacation. 36. Seeing a sunrise from the saddle. 37. Wondering how the biggest local hill would rank on the Tour de France climb classification. 38. In your head, Phil Liggett narrates your ride. 39. You got dropped, you flatted, bonked, got turned around—and when you got home you said you had a great ride. 40. You roll through a patch of gravel and, without thinking, reach back to brush the crud off your tire with your palm. 41. A rider you respect says, "You were flying today." 42. Rolling through a stop sign—and knowing it was the right thing to do. 43. Doored! 44. When you crest the summit of a climb, start down and realize you’ve gone the wrong way. But keep going anyway. 45. Rubbing wheels—and staying up. 46. Letting go of your kid’s seat and not having to grab it again. 47. Getting a bike stolen and being surprised at how deeply it hits you. 48. Cleaning the cassette with your old toothbrush. 49. Sprinting the neighbor kids. 50. Chasing a rabbit down singletrack. 51. Falling asleep when you stop for a break on a mountain bike ride. 52. Endo. 53. Telling someone which bike to buy. 54. Overcooking a turn. 55. Breaking a collarbone. 56. Figuring out how to layer without overdressing. 57. Deciding which car to buy in part based on how it will carry your bikes. 58. Your first ride with a jersey instead of a T-shirt. 59. Riding on a day so cold the water in your bottle freezes. 60. Discovering that a shot of Jameson in each bottle keeps the water fluid. 61. Though you’re not clear on exactly how to do it and unsure of the outcome, you manage to fix your first flat. 62. Walking home in your cleats. 63. Getting so deep into the sport you think your helmet looks good. 64. Following a favorite pro racer—besides Lance Armstrong. 65. Finding out your favorite pro racer was doping. 66. Wrapping your bar tape so the handlebar plug stays in and no bare bar shows at the tricky bend at the brake hood. 67. Naming a route. 68. Bumping elbows, then being relaxed enough to make a joke about it with the person next to you. 69. Sitting in with the big weekend training race. 70. Developing that "V" of muscle definition on the back of your calf. 71. Espresso at the halfway point. 72. Crashing and immediately asking, "How’s my bike?" 73. Fixing your bike with a rock. 74. Paying for a coach. 75. Figuring out that training advice doesn’t get much better than "Ride lots." 76. Clacking into a rough tavern in cleats and spandex. 77. Having a position on Bartali vs. Coppi. 78. Throwing up after a sprint. 79. Chasing back on after a flat. 80. Winning a town-sign sprint and remembering it forever. 81. Explicating your training in exquisite detail on a blog, then realizing nobody cares. 82. Watching the compressed CO2 from your only canister shoot off into the air instead of into the tube. 83. Matching your bar tape to your tire’s sidewall— then realizing on your next ride that your bike looks like it’s been decorated by a blind pimp. 84. Riding someplace you’ve always driven. 85. Outsprinting a crazed dog. 86. Summiting an H.C. climb. 87. Waving at a cyclist coming the other way and being ignored. 88. Getting annoyed by an uninvited wheel sucker. 89. Getting so fast you’re confident enough to ride slow. 90. Wondering if cycling matters too much. 91. Not caring if it does. 92. Surfing traffic on adrenaline and luck in one of the world’s 10 biggest cities. 93. Sitting up, taking your hands off the bar on a downhill. 94 . At the PTA meeting, looking around at all the fat parents. 95. Dropping someone half your age. 96. Outclimbing someone half your size. 97 . Passing someone whose bike costs twice as much as yours. 98. Looking inside the bottle you’ve been using all season, seeing mold. 99. Dismissing what used to be your favorite cycling magazine because it keeps repeating topics. 100. Reading The Rider. 101. Coming home from Europe with a cobblestone in your luggage. 102. Finding out no one makes your favorite handlebar-bend anymore. 103. Riding down a trail you couldn’t safely walk. 104. Telling the joke, "God wishes he was Eddy Merckx." 105. Cheating a crosswind by joining an echelon. 106. Feeling superstrong, then turning around for the ride back and realizing you had a tailwind. 107. Pedaling the Brooklyn Bridge, toward Manhattan, at night. 108. Being the person whose bike squeaks drive everyone nuts. 109. Reading a rites of passage list and finding that your own favorite one is missing.
Source: Bicycling Magazine
Tuesday, October 13, 2009
Here are five ways to get your customers talking about you and your Brand!
1) Ask them – the best word of mouth starts with “word of listen.” Call your customers up and ask them why they buy, why they stick around, and why they tell their friends about you. You might be a bit surprised by their answers. Hint: it’s usually not the stuff you have in your new marketing brochure. You stand a far greater chance of attracting the right customers and the right buzz if you really understand what your current customers value about doing business with you. This goes for online and social media listening as well – what are they saying in chat rooms, blog comments and on twitter?
2) Teach them – sometimes great word of mouth just happens, but sometime you’ve got to help it along. One way to do this is to make sure you are teaching your customers how to spot an ideal client, what a prospect in need might say when looking for your products, and how to properly and concisely describe how your company in different. Of course, in today’s hyper social media world you should also be teaching your happiest customers how to write reviews on Yelp, Insider Pages and CitySearch type rating sites.
3) Include them – People like to be asked what they think, it’s just human nature, but it’s also a great way to get some sound advice. Create a round table discussion group made up of select customers and charge them with advising you once a quarter or so on new marketing and business initiatives. (Reward them for this in some way as well.) This can include advising on everything from a product extension to the look and feel of your web site redesign. Members of your marketing round table will become natural ambassadors for the brand. (You can do this with simple video chat meetings – tinychat)
4) Star them – Letting a customer testimonial or success story go uncaptured or untold is downright criminal in WOM circles. Go out and get a TouchMic MityMic to record customer testimonials to your iPod or get a Flip video camera and start doing video interviews with customers to record their success stories. These “real life” bits of content are gold and turn your featured customers into talking referral billboards for your brand. Want to take this idea up a notch? Hold a customer party and film a dozen or so at one time in a great atmosphere – this alone will get your customers talking.
5) Surprise them - I like to think I saved the best for last – few things get people talking faster than surprising them. This can include doing something that was out of the blue and much appreciated to just giving them more than they bargained for.
Bottom line of course is that you’ve got to do good work, do something that somebody appreciates, and create an experience worth talking about, but then, prime the pump and leverage all that greatness.