tag:blogger.com,1999:blog-80242318202234589282024-03-16T13:53:01.308-05:004 Wall Marketing and BrandingOld-School Marketing Principles in a New-Media WorldAnonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.comBlogger297125tag:blogger.com,1999:blog-8024231820223458928.post-77547066886800674832014-06-30T14:21:00.001-05:002014-06-30T14:21:25.882-05:00Marketers: "It's our job to be creative"I have always been fascinated by the power of brands and the impact they have on our everyday lives and our lifestyle decisions. Brands influence everything around us and shape the way we act in noticeable and unnoticeable ways. We are bombarded with messages all day, brand names, advertising, product placement — so what makes a brand stand out? And how can you make your brand stand out in a sea of competitors?<br />
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Some brands do it more creatively than others. They touch our souls, make us laugh, give us a story to tell — they inspire us. How many times has someone said to you, “Did you see that Video,” or “Look at that billboard.” Some of the best brands use creativity to help create a big impact for a small cost.<br />
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You don’t have to have a fancy ad agency from New York City working for your brand or be a creative director. For those of us lucky enough to be marketers, it’s our job to be creative, and creative ideas can sometimes be quite simple and easy to execute<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpjsJxP_3B-ekB6RdCe6ojc2E4LOoWHImnRCSxugAuPZSQk4dTtP0v_iOFo07-i6bt5y1bYyfa9YZpmYHbXRG8UF51H9i4DHZkVYn_V2IyjU6VBykEOJQJkcPCTDCaV974yArAtrReZ44M/s1600/BrZoGNsIYAAfLbI.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpjsJxP_3B-ekB6RdCe6ojc2E4LOoWHImnRCSxugAuPZSQk4dTtP0v_iOFo07-i6bt5y1bYyfa9YZpmYHbXRG8UF51H9i4DHZkVYn_V2IyjU6VBykEOJQJkcPCTDCaV974yArAtrReZ44M/s1600/BrZoGNsIYAAfLbI.jpg" height="520" width="313" /></a></div>
Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com13tag:blogger.com,1999:blog-8024231820223458928.post-69103339886172692352014-06-19T14:36:00.006-05:002014-06-19T14:39:18.371-05:00Apple iWatch to begin production in July<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih254xJE0mPgvwolJUpvAXU4-g6eKzbovXb10gmT2UH6OCsMPqno1XZoYfH_XiSEoCz7VoEswuP3ZL4qn5rzkTfU3LKfWEbFfo4HVa3ZK_IiZUZNs2Tk_Hz-gNy7BriPd4avDIfBPQIw-w/s1600/101774217-460111243_530x298.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih254xJE0mPgvwolJUpvAXU4-g6eKzbovXb10gmT2UH6OCsMPqno1XZoYfH_XiSEoCz7VoEswuP3ZL4qn5rzkTfU3LKfWEbFfo4HVa3ZK_IiZUZNs2Tk_Hz-gNy7BriPd4avDIfBPQIw-w/s1600/101774217-460111243_530x298.jpg" height="111" width="200" /></a></div>
Taiwan's <a class="inline_quotes" data-gdsid="3291" data-inline-quote-symbol="2382-TW" href="http://data.cnbc.com/quotes/2382-TW" target="_blank">Quanta Computer</a> will start mass production of <a class="inline_quotes" data-gdsid="8016" data-inline-quote-symbol="AAPL" href="http://data.cnbc.com/quotes/AAPL" target="_blank">Apple's</a> first smartwatch in July, according to a source familiar with the matter, as the tech giant tries to prove it can still innovate against rival Samsung Electronics Co Ltd.<br />
The watch, which remains unnamed but which company followers have dubbed the iWatch, will be Apple's first foray into a niche product category that many remain skeptical about, especially as to whether it can drive profits amid cooling growth in tech gadgets.<br />
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Apple will introduce a smartwatch with a display that likely measures 2.5 inches diagonally and is slightly rectangular, one of the sources said. The source added that the watch face will protrude slightly from the band, creating an arched shape, and will feature a touch interface and wireless charging capabilities. <br />
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The source said Apple expects to ship 50 million units within the first year of the product's release, although these types of initial estimates can be subject to change. The watch is currently in trial production at Quanta, which will be the main manufacturer, accounting for at least 70 percent of final assembly, the source said. </div>
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Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com10tag:blogger.com,1999:blog-8024231820223458928.post-57140617627102959712014-06-17T16:17:00.001-05:002014-06-17T16:17:38.275-05:00Six Steps to Better Understanding your Customers<strong>Six Steps to Better Understanding your Customers</strong><br />
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As Brands increasingly focus on the customer experience, they will recognize that their organization lack a deep understanding and appreciation for their customers. It's not a flaw in the people, just a natural result of how organizations operate. To break this pattern, brands need to learn to "guide with empathy," Here are a few steps for putting this concept into action:
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<b>Put Customer feedback into everyday routines:
</b>Do more than just examine customer feedback when it shows up on a report. Instead embed customer feedback into your day to day activities. Every day prior to of their shift, Apple retail store team members get together to review customer feedback who they recently interacted with in the store. This daily huddle keeps customers' need top of mind with team members and management.
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<b>Refer customers as people</b>: Consumers are statistics...Customers are people. Your data may show 28% of your customers are female, 52 % of your customers are single owner operators, but that does not describe a real person. To spark empathy, it's very important to talk about customers in a way that team members can relate to them.
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<b>Share your Customers actual words</b>: Reports on paper tend to eliminate the emotional element of customer feedback and making it easy to ignore. There's nothing more powerful than hearing the actual voice of the customer. Adobe has created a Customer Listening Post, which is a room where executives and team members across the company can listen and interact with actual customers. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhd5PZS8rz5YIgq7m7EDXVNPiuEGpadmW4issS66HD8sYCkugUzOe9fZg1MjQUcoV2sBy2zxM4Jtu0JUKJEV6ynf5rtOK8sufhLqvfSWSBqmC6GQO0bieZEnj7gq_I_T0qIRJY27oCtfE7y/s1600/customer-experience.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhd5PZS8rz5YIgq7m7EDXVNPiuEGpadmW4issS66HD8sYCkugUzOe9fZg1MjQUcoV2sBy2zxM4Jtu0JUKJEV6ynf5rtOK8sufhLqvfSWSBqmC6GQO0bieZEnj7gq_I_T0qIRJY27oCtfE7y/s400/customer-experience.jpg" height="210" width="320" /></a><b>Empower Random Acts of Kindness</b>: Encourage team members to go out of there way for customers. Disney trains its team members on a customer focused program called 'Take Five' Disney team members are expected to take five minutes from their normal daily duties to be ' aggressively friendly' with customers. The Ritz Carlton gives team members the go ahead to spend up to $2,000 on a guest to ensure the Ritz experience.
Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com6tag:blogger.com,1999:blog-8024231820223458928.post-71754741446315992752014-03-16T15:49:00.000-05:002014-03-16T15:49:40.809-05:00Branding from Inside the 4 WallsIf it doesn't happen inside, it can't happen outside.
If a brand doesn't live on the inside, it can't
Thrive on the outside. And if the Brand isn't built from the inside
few may believe it on the outside.
As a leader in business-whether in HR, marketing or
corporate communications it is important to create an emotional connection
with employees on the inside of your business so that
they, in turn, deliver to your customers
on the outside. Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com3tag:blogger.com,1999:blog-8024231820223458928.post-22863188199745817862014-02-17T17:23:00.001-06:002014-02-17T17:23:56.503-06:00Your culture drives your brand<iframe allowfullscreen="" frameborder="0" height="360" src="//www.youtube.com/embed/i0kcuRiu7y4?feature=player_embedded" width="440"></iframe><br />Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com5tag:blogger.com,1999:blog-8024231820223458928.post-52235204192988248702014-02-11T08:00:00.000-06:002014-02-11T14:34:19.239-06:00The State of Content Marketing<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ2thpPNJnjaXTUJku1jqjW65WZiNdg7JaD-9RAO5yiCtcvz9eAZsS0dwrAPdP6_N-yF9DhKW_TcQVWKy3hB2VaxQVJjS7hUrn1_avgjfMjBRPsHg0uX0vFCF10RMqNVKJFFNNuPGYQmkk/s1600/6a7b29d61730686407f35842e7068dd0.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ2thpPNJnjaXTUJku1jqjW65WZiNdg7JaD-9RAO5yiCtcvz9eAZsS0dwrAPdP6_N-yF9DhKW_TcQVWKy3hB2VaxQVJjS7hUrn1_avgjfMjBRPsHg0uX0vFCF10RMqNVKJFFNNuPGYQmkk/s1600/6a7b29d61730686407f35842e7068dd0.jpg" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com10tag:blogger.com,1999:blog-8024231820223458928.post-25760454984076127862014-02-10T15:17:00.001-06:002014-02-10T15:18:12.128-06:00Texas ProStart<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlHHyFIaXDd89kDujZFtJve1_6n-R0KvwfQsfQzCA5gFTk1H2yxc3HjeM01k7b9G4j9mInT_dWIIOfsLsnPR2jiMKiNe2zVB-8nv7gyGxAXJQpBlDgimV_leN7J_nQVNIhNxJT7_-WmtpA/s1600/Bf5xbhtCIAA4xZP.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlHHyFIaXDd89kDujZFtJve1_6n-R0KvwfQsfQzCA5gFTk1H2yxc3HjeM01k7b9G4j9mInT_dWIIOfsLsnPR2jiMKiNe2zVB-8nv7gyGxAXJQpBlDgimV_leN7J_nQVNIhNxJT7_-WmtpA/s1600/Bf5xbhtCIAA4xZP.jpg" height="400" width="297" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com0tag:blogger.com,1999:blog-8024231820223458928.post-78914678339034867872014-02-10T15:13:00.000-06:002014-02-10T15:15:18.874-06:00Honored to be the MC and "Voice of the Texas ProStart High School Culinary Competitions" <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUzRrum1DZ_cw0oJKk6NG-8jzlz5XMQpXLV80EiLt98ti8jgWkZlFHUUIe7X72JhWNlxAT-MHfCmFZIfZPOcKYXHvCm0Mrh7aJz-r4VugNnoU7aIwYooy6lly3fPjT4ZK5JIN35JSxx2xS/s1600/BgE9QnhCEAAIzf4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUzRrum1DZ_cw0oJKk6NG-8jzlz5XMQpXLV80EiLt98ti8jgWkZlFHUUIe7X72JhWNlxAT-MHfCmFZIfZPOcKYXHvCm0Mrh7aJz-r4VugNnoU7aIwYooy6lly3fPjT4ZK5JIN35JSxx2xS/s320/BgE9QnhCEAAIzf4.jpg" height="400" width="311" /></a><br />
Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com9tag:blogger.com,1999:blog-8024231820223458928.post-30368149435362554742014-02-10T14:56:00.003-06:002014-02-10T14:56:40.429-06:00Pizza Hut 20 years of digital greatness <iframe src="http://video.nrn.com/embed/player/64G4WW2BZGTFQFYT" width="595" height="450" frameborder="0" marginheight="0" marginwidth="0" scrolling="no" allowtransparency="true"></iframe>Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com19tag:blogger.com,1999:blog-8024231820223458928.post-88894397761721990542014-01-03T10:00:00.002-06:002014-01-03T10:00:53.578-06:00Top 10 Marketing Failures: Coke, Ford, Netflix
<iframe width="440" height="360" src="//www.youtube.com/embed/hxRqKgjD3vY?feature=player_detailpage" frameborder="0" allowfullscreen></iframe>Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com2tag:blogger.com,1999:blog-8024231820223458928.post-7710750248504549942013-12-31T10:50:00.001-06:002013-12-31T10:53:35.813-06:00The 'Branded' States of America: A Map That Shows Each State's Most Famous Brands<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7Fz7YfR1coijVIh4du9Zd3tDW_uHjaS0mZmHK4_KJ3RGYdDvE5-4-N6XpPrycS8Wzv8AcR08ifp-mdcx4X5G3qqchw-UIN3wpYAnh2gMbYzLV78KPTsIwFX3en9MTooeeXHXSgH4fchzr/s1600/brand-map-hed-2013.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7Fz7YfR1coijVIh4du9Zd3tDW_uHjaS0mZmHK4_KJ3RGYdDvE5-4-N6XpPrycS8Wzv8AcR08ifp-mdcx4X5G3qqchw-UIN3wpYAnh2gMbYzLV78KPTsIwFX3en9MTooeeXHXSgH4fchzr/s400/brand-map-hed-2013.jpg" /></a>Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com0tag:blogger.com,1999:blog-8024231820223458928.post-70221412124036715962013-12-09T16:59:00.003-06:002013-12-09T17:02:59.113-06:00A Great example of a Luxury Brand acting like a Luxury Brand: Aston Martin Product video from Concept to Reality<br />
<iframe allowfullscreen="" frameborder="0" height="260" src="//www.youtube.com/embed/WFLucaq73zs?feature=player_embedded" width="540"></iframe><br />Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com0tag:blogger.com,1999:blog-8024231820223458928.post-31323144039033427782013-12-06T14:37:00.001-06:002013-12-06T14:37:35.704-06:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwI8e98yguXMEjGza3gA83lRdO9cU_kAmMxHfhFFY_lTsbfmln8AogrzUybD_f90BB9txC783vP_ouWKr-eOqqhCFMx2AxD8WOo_p2v8lTQtudfQoHU_gDtG4Q9OIHBcwdky0gpTpLvoSi/s1600/imagesCA5IZM46.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwI8e98yguXMEjGza3gA83lRdO9cU_kAmMxHfhFFY_lTsbfmln8AogrzUybD_f90BB9txC783vP_ouWKr-eOqqhCFMx2AxD8WOo_p2v8lTQtudfQoHU_gDtG4Q9OIHBcwdky0gpTpLvoSi/s1600/imagesCA5IZM46.jpg" /></a></div>
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<em><span style="font-size: large;">A Brand is the way a Business is personified in the minds of Consumers</span></em>Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com0tag:blogger.com,1999:blog-8024231820223458928.post-85376582766019869572013-12-02T12:00:00.000-06:002013-12-02T12:01:27.841-06:00"Brand Evangelist"<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDYczDctFCG9BNOPrKoqumbvYJynGpNTL7ATdwXVYUO6wt3AYYIWBR9qs4W6-lQjoQPxGwGICXkHXhQWVXELGNks8_6u9gFxxnQyllgfEqBxo_P8ArA422lvGx7yhDFDtTnKRJGCO-s482/s1600-h/brand_love.gif" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5179553530154493778" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDYczDctFCG9BNOPrKoqumbvYJynGpNTL7ATdwXVYUO6wt3AYYIWBR9qs4W6-lQjoQPxGwGICXkHXhQWVXELGNks8_6u9gFxxnQyllgfEqBxo_P8ArA422lvGx7yhDFDtTnKRJGCO-s482/s320/brand_love.gif" style="cursor: pointer; display: block; margin: 0px auto 10px; text-align: center;" /></a><br />
<span style="font-size: 85%; font-style: italic;">Do what you do so well that they will want to see it again and bring their friends.</span><span style="font-size: 85%;"><br /><span style="font-style: italic; font-weight: bold;">-WALT DISNEY</span></span><br />
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Does your brand <span class="blsp-spelling-corrected" id="SPELLING_ERROR_0">deliver</span> on what Walt Disney said about his brand? Some of the big guys do..Starbucks...IKEA and other customer/quality driven brands. But you <span class="blsp-spelling-corrected" id="SPELLING_ERROR_1">don't</span> have to be one of the big guys to deliver an experience that will have customers talking about the experience over and over. This kind of experience leads to what I like to call "Brand <span class="blsp-spelling-corrected" id="SPELLING_ERROR_2">Evangelist</span>" these are clients who will go out into the community and spread the word about your brand at no cost to you .....other than providing a first class experience <span class="blsp-spelling-corrected" id="SPELLING_ERROR_3">every time</span> they experience your brand.<br />
You can not put a price on a "Brand <span class="blsp-spelling-corrected" id="SPELLING_ERROR_4">Evangelist</span>" they will tell your story and bring in additional business..the challenge is you need to make sure the people coming to you receive the same experience as the "Brand <span class="blsp-spelling-corrected" id="SPELLING_ERROR_5">Evangelist</span>" does or the circle will be broken. You have to be <span class="blsp-spelling-corrected" id="SPELLING_ERROR_6">consistently</span> excellent when it comes to your brand..never under estimate the power of the experience, it will bring them back and create additional "Brand <span class="blsp-spelling-corrected" id="SPELLING_ERROR_7">Evangelist</span>"<br />
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<span style="font-size: 85%; font-style: italic;">The goal as a company is to have customer service that is not just the best, but legendary.</span><span style="font-size: 85%;"><br /><span style="font-style: italic;">-<span style="font-weight: bold;">SAM WALTON</span></span></span>Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com6tag:blogger.com,1999:blog-8024231820223458928.post-47889919315465904452013-11-12T15:27:00.000-06:002013-11-12T15:27:07.886-06:00Starbucks highlights specialty coffee blendsStarbucks promotes its coffee blends in new ads that give a short story or feel for particular brews<br />
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<iframe allowfullscreen="" frameborder="0" height="360" src="//www.youtube.com/embed/8rKsaRUcwXU?feature=player_detailpage" width="540"></iframe>Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com0tag:blogger.com,1999:blog-8024231820223458928.post-10546705490402839862013-11-05T16:01:00.000-06:002013-11-05T16:04:11.777-06:00Your Brand is Everything....Everything Communicates<div class="separator" style="clear: both; text-align: center;">
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Your brand is more than its logo, it's the way customers feel and act based on their total experience with your company and its products and services. Everything you do....or don't do communicates what your brand is about.Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com2tag:blogger.com,1999:blog-8024231820223458928.post-62567314289289467972013-10-31T14:36:00.001-05:002013-10-31T14:36:15.448-05:00<h1 class="page-title">
Restaurants embrace mobile marketing</h1>
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Marketing through smartphone apps grows as operators understand its potential</div>
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<a href="http://nrn.com/social-media/restaurants-embrace-mobile-marketing">http://nrn.com/social-media/restaurants-embrace-mobile-marketing</a></div>
<div class="deck">
</div>
<div class="deck">
</div>
</div>
</div>
</div>
Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com0tag:blogger.com,1999:blog-8024231820223458928.post-643454961798708402013-10-30T16:57:00.000-05:002013-10-30T16:57:07.824-05:00Customer Service "The Experience is Everything"<strong><span style="font-size: large;">Customer Service "The Experience is Everything"</span></strong><br />
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<strong>The Customer Experience <em>at Walmart:</em></strong><br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrbPaHsvKNw7bgzlCDeofEHB_fZVQ18WpIA39oV0MIy8RHOBKTEaEaDdrPIo30vWdTXBKcahodFMoEuzMQtx_b4QQhD55Y_ORVXQ7C89SzU2soKMA2a0SHhkZGfb17ytuXwMKSA5xUP_gT/s1600/Walmart-Cart.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="214" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrbPaHsvKNw7bgzlCDeofEHB_fZVQ18WpIA39oV0MIy8RHOBKTEaEaDdrPIo30vWdTXBKcahodFMoEuzMQtx_b4QQhD55Y_ORVXQ7C89SzU2soKMA2a0SHhkZGfb17ytuXwMKSA5xUP_gT/s320/Walmart-Cart.jpg" width="320" /></a></div>
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At Walmart if a customer is within 10 feet of an associate; the associate should stop what they are doing and say 'hello' and ask 'how can I help you today'<br />
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<strong><em>The Customer Experience at Modify</em>:</strong> <br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_p9EGyww-1YqbMyt26qWh-7Nk-HEW-vft4Z3Zz2joq-KWH9wDVbKvlKP-AgfLUU6B9Bfg8RkJHU6XY6q4_p3qGz8O-EdE5Ibu47V2m2fPSdmJXzfF3bJv2KRbiQCppzJ4Jd5uOY-hWGFR/s1600/Modify_Logo.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_p9EGyww-1YqbMyt26qWh-7Nk-HEW-vft4Z3Zz2joq-KWH9wDVbKvlKP-AgfLUU6B9Bfg8RkJHU6XY6q4_p3qGz8O-EdE5Ibu47V2m2fPSdmJXzfF3bJv2KRbiQCppzJ4Jd5uOY-hWGFR/s1600/Modify_Logo.gif" /></a><br />
Like many companies that
sell a physical product, Modify collects feedback through Facebook, Twitter, and a
"Help" inbox. They focus further on being proactive, and every week each member of
the team has a 20-minute call with a customer. With this customer interaction Modify has made significant changes--updating FAQ, pre-releasing
designs, even fixing product issues--thanks to the insights we have taken from
these phone calls.<br />
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<strong><em>The Customer Experience at The Ritz-Carlton</em></strong><br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD117sYxz6wHAI4OeZNYMroWRZ18vJi53pfiRwhIMilUpK_ody3qA5THYXf6fs6pdtzvXWfZLycAkvxHYfIJQEDoGyYcyQLWLKLeW1eCCBs1rMznNXXLk0W8lZKg9FaMIaHZRTLrM9Nxs0/s1600/Ritz_Carlton_Osaka4.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="214" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD117sYxz6wHAI4OeZNYMroWRZ18vJi53pfiRwhIMilUpK_ody3qA5THYXf6fs6pdtzvXWfZLycAkvxHYfIJQEDoGyYcyQLWLKLeW1eCCBs1rMznNXXLk0W8lZKg9FaMIaHZRTLrM9Nxs0/s320/Ritz_Carlton_Osaka4.jpg" width="320" /></a></div>
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The Ritz-Carlton philosophy is that any employee who receives a complaint from a
guest owns that complaint. First-line employees such as desk clerks, bellboys
and housekeepers are empowered to spend up to $2000 to handle any customer
complaints and managers can spend up to $5,000 without additional
authorization.<br />
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<strong><em>The Customer Experience at Nordstrom's</em></strong><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIxlEvv8hC5BWPq9SjeVtQCrKXMGRhdEL4ewmzTiU95M_T30_yxLn3X9ZP-PHZ7_eZF8JCusNEojae-cUw5iSB6zqz7SWozHJ1AGjDEAZCkTyQ_2vxA0J3D1D46tRJrLO2FiskLz_U7dkq/s1600/nordstrom.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIxlEvv8hC5BWPq9SjeVtQCrKXMGRhdEL4ewmzTiU95M_T30_yxLn3X9ZP-PHZ7_eZF8JCusNEojae-cUw5iSB6zqz7SWozHJ1AGjDEAZCkTyQ_2vxA0J3D1D46tRJrLO2FiskLz_U7dkq/s320/nordstrom.jpg" width="320" /></a><strong><em></em></strong><br />
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Nordstrom’s legendary customer service includes a liberal return policy, hand written thank-you cards, home deliveries, personal appointments and personal phone calls alerting customers about upcoming sales.<br />
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<br />
<strong><em>The Customer Experience at Trader Joe’s</em></strong> <br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3pz4oz-7e_H2gPXEo7CKBAR5pCcV1wtLaYz_QCahCwLY5AUoj0QquncROY_6QA3EX8DaBRAICbeKxCOT7zFX_9NGvNwW9kXDHiexVhXIte4X3t3nyy1zjKl5fjaF9NHu-virgoubvd4AZ/s1600/Trader-Joes.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="215" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3pz4oz-7e_H2gPXEo7CKBAR5pCcV1wtLaYz_QCahCwLY5AUoj0QquncROY_6QA3EX8DaBRAICbeKxCOT7zFX_9NGvNwW9kXDHiexVhXIte4X3t3nyy1zjKl5fjaF9NHu-virgoubvd4AZ/s320/Trader-Joes.jpg" width="320" /></a></div>
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Ask a Trader Joe’s employee about a product and he or she will practically sprint down the aisle, grab a bag of whatever you had questions about and join you in a taste test. And returns? No questions asked, even if the goods have been opened and you simply didn’t like the productAnonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com0tag:blogger.com,1999:blog-8024231820223458928.post-39781739929287603422013-06-04T17:49:00.002-05:002013-06-04T17:55:16.210-05:00The Store of the Future Has Arrived (and No, It's not Apple)Read: How brands are digitizing retail <br />
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<a href="http://www.adweek.com/news/advertising-branding/store-future-has-arrived-and-no-its-not-apple-149900">http://www.adweek.com/news/advertising-branding/store-future-has-arrived-and-no-its-not-apple-149900 </a><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuLf5o2eh_ZmyqCvPYu-10CalXdjFaEA6vpyxls7Uhdg6pwqp9hZLWn_kXf-98dJL5ib8XWyJtDfa3BZL2XNMzzQOsfju7AhNMdwG7UQ4XRMAs6Bfn4xjl5L5sdB2USim3I_G___YQ1Den/s1600/fea-store-of-future-hed-2013.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuLf5o2eh_ZmyqCvPYu-10CalXdjFaEA6vpyxls7Uhdg6pwqp9hZLWn_kXf-98dJL5ib8XWyJtDfa3BZL2XNMzzQOsfju7AhNMdwG7UQ4XRMAs6Bfn4xjl5L5sdB2USim3I_G___YQ1Den/s320/fea-store-of-future-hed-2013.jpg" width="320" yya="true" /></a></div>
Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com2tag:blogger.com,1999:blog-8024231820223458928.post-8044444783444615902013-06-03T13:57:00.000-05:002013-06-03T15:34:24.333-05:00The Evolution of Brand LogosMasterCard logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCrj7ryyOvTmYXiSH_DdvUOGY7eabp4pXHVbgYmP0XHfYZfn7oYZc-ZRdtWfPI_7UObhsKnN6YXUshh1F81fFtHHlTWsOYPpnK1G2lUGsE6ChjNIO-xaRE-YYWflKsXci57kaWriWwfyw/s1600-h/mastercard-logo.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5230016345120146818" title="MasterCard - Evolution of Logos & Brand" border="0" alt="MasterCard - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCrj7ryyOvTmYXiSH_DdvUOGY7eabp4pXHVbgYmP0XHfYZfn7oYZc-ZRdtWfPI_7UObhsKnN6YXUshh1F81fFtHHlTWsOYPpnK1G2lUGsE6ChjNIO-xaRE-YYWflKsXci57kaWriWwfyw/s400/mastercard-logo.jpg" /></a><br />
<br />
VW logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW-Hsg9l5rKuaRLwpA94FgZILSuyDOMnZiRCm14nBhj2Ea3XTJKVznzYnLIFPCwKE_kGNrVo8EdWy7aTjGIadLBKzDYxmqjOtj74BGmaCbvo2A2XsjNxnvXorTDru-XEXmbaXLXTZxdCk/s1600-h/logo-vw.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229965836428693074" title="VW - Evolution of Logos & Brand" border="0" alt="VW - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW-Hsg9l5rKuaRLwpA94FgZILSuyDOMnZiRCm14nBhj2Ea3XTJKVznzYnLIFPCwKE_kGNrVo8EdWy7aTjGIadLBKzDYxmqjOtj74BGmaCbvo2A2XsjNxnvXorTDru-XEXmbaXLXTZxdCk/s400/logo-vw.jpg" /></a><br />
<br />
Shell logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimna57KxFqPehNJiGc4RcEZaN5QzJvuq-mKVgp7QoRKjKofmBg0VfmAVKYGVmJF6_vc6a4-vOsZ4lET-7UN_jyV_Mc6Mhw4eGm8vb3oQPYJSjssXcCh1RANAlrG6-dDIpi__9PwPfsOKg/s1600-h/logo-shell.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5230016190263157266" title="Shell - Evolution of Logos & Brand" border="0" alt="Shell - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimna57KxFqPehNJiGc4RcEZaN5QzJvuq-mKVgp7QoRKjKofmBg0VfmAVKYGVmJF6_vc6a4-vOsZ4lET-7UN_jyV_Mc6Mhw4eGm8vb3oQPYJSjssXcCh1RANAlrG6-dDIpi__9PwPfsOKg/s400/logo-shell.jpg" /></a><br />
<br />
Boeing logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVPVTd5xQahq8lLifowuDQL-0mdZFZQEH_c8zj-ZQdVhMDkVKmApi-bTFw9g5antWTvyBqN4P_Em70Mw7BnCp2-bZH0_rk75PL2yIJTL4lIy-90NPruOBZWRbe4m_eItvQu0K3Y2x7D4A/s1600-h/Boeing_Logo.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5230015571226498450" title="Boeing - Evolution of Logos & Brand" border="0" alt="Boeing - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVPVTd5xQahq8lLifowuDQL-0mdZFZQEH_c8zj-ZQdVhMDkVKmApi-bTFw9g5antWTvyBqN4P_Em70Mw7BnCp2-bZH0_rk75PL2yIJTL4lIy-90NPruOBZWRbe4m_eItvQu0K3Y2x7D4A/s400/Boeing_Logo.jpg" /></a><br />
<br />
Alfa Romeo logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqbr4CPyX9GAsQGO32-2Sr_0jJ4oM7lwK7piqrKMJ6Df0cRB7u01YpSoBJS4sYRUFU9UKCgJhDvlrKCAMsQttmj7VVx2iqdm_9IMkNymVvg4Fg6cEECdaMfHppTfl63z0egy2X0Zlc1zs/s1600-h/logo-alfa-romeo.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229964975239958162" title="Alfa Romeo - Evolution of Logos & Brand" border="0" alt="Alfa Romeo - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqbr4CPyX9GAsQGO32-2Sr_0jJ4oM7lwK7piqrKMJ6Df0cRB7u01YpSoBJS4sYRUFU9UKCgJhDvlrKCAMsQttmj7VVx2iqdm_9IMkNymVvg4Fg6cEECdaMfHppTfl63z0egy2X0Zlc1zs/s400/logo-alfa-romeo.jpg" /></a><br />
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GE logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqRl6aprWz4mHxQOoovJcTFti5lvsi1ZkPDhPdtJKBALXXLUH_GTvl9RkOUDxK8zUPSpb7T1QAqL75l6GNjmI9VG9JiE4076FCkvRw-pKq9vjGgI_EuHXAG1mHOiW4EnsKZQlCRzg8j4U/s1600-h/logo-GE.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5230015809164944002" title="GE - Evolution of Logos & Brand" border="0" alt="GE - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqRl6aprWz4mHxQOoovJcTFti5lvsi1ZkPDhPdtJKBALXXLUH_GTvl9RkOUDxK8zUPSpb7T1QAqL75l6GNjmI9VG9JiE4076FCkvRw-pKq9vjGgI_EuHXAG1mHOiW4EnsKZQlCRzg8j4U/s400/logo-GE.jpg" /></a><br />
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Saab logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7DaVYo4N0gAmwzigMWMqnj78y-48C6Lkfe89k-wQWo1Ri2QPUwrtOcsh4e2D0SIobtJAUyz3j4kbPuMLyF_mB2wCRPVQxUFIhFhjauAGzbKL2QqOdZfIGlUOjRz4N8CuZje4v7RUGoyY/s1600-h/logo-saab.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229965835951318178" title="Saab - Evolution of Logos & Brand" border="0" alt="Saab - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7DaVYo4N0gAmwzigMWMqnj78y-48C6Lkfe89k-wQWo1Ri2QPUwrtOcsh4e2D0SIobtJAUyz3j4kbPuMLyF_mB2wCRPVQxUFIhFhjauAGzbKL2QqOdZfIGlUOjRz4N8CuZje4v7RUGoyY/s400/logo-saab.jpg" /></a><br />
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Yamaha logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLM7AwqVKurfRxArNDiw7erAhFay75PFXAuZKjra9gyJYWi94F8b7pGqmIgYK0K_5-eawBCYtZEZrIL3y4kYK2UoaNoZXhvy9T7YUxT8FKDwW9Yxm128leVMdBMxraw8Ig_BtCzpb5F8E/s1600-h/yamaha-logo.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5230016512410627426" title="Yamaha - Evolution of Logos & Brand" border="0" alt="Yamaha - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLM7AwqVKurfRxArNDiw7erAhFay75PFXAuZKjra9gyJYWi94F8b7pGqmIgYK0K_5-eawBCYtZEZrIL3y4kYK2UoaNoZXhvy9T7YUxT8FKDwW9Yxm128leVMdBMxraw8Ig_BtCzpb5F8E/s400/yamaha-logo.jpg" /></a><br />
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Nike logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhelXB0kJMhXikl7daoY_xtdSKNonakoBDbkGvG9Kj9OTZJ5_dkmuT2bea9j_wGrFpMoox8_NyKIUX8MyrFsMaHmijdlc0pH6eXBLfhCccp966OnNYxZ2DAodveBXazCJAw7T6AWjjEBa8/s1600-h/Logo-Nike.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5230016184562428706" title="Nike - Evolution of Logos & Brand" border="0" alt="Nike - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhelXB0kJMhXikl7daoY_xtdSKNonakoBDbkGvG9Kj9OTZJ5_dkmuT2bea9j_wGrFpMoox8_NyKIUX8MyrFsMaHmijdlc0pH6eXBLfhCccp966OnNYxZ2DAodveBXazCJAw7T6AWjjEBa8/s400/Logo-Nike.jpg" /></a><br />
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Mazda logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkNfbPVjO17U3QR1xvqjq5DtrSkTl5xOu6xsKR1Hfu-kePu_we33RRDernZZK1WEu_61-j0wf-ZJWjrE9r_PXUg7wFGQiqtA2BeUPPsbC7oSRa1Ce3HfujAr6ul2mKt5rIVoS_WdIrW7I/s1600-h/logo-mazda.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229965359472371922" title="Mazda - Evolution of Logos & Brand" border="0" alt="Mazda - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkNfbPVjO17U3QR1xvqjq5DtrSkTl5xOu6xsKR1Hfu-kePu_we33RRDernZZK1WEu_61-j0wf-ZJWjrE9r_PXUg7wFGQiqtA2BeUPPsbC7oSRa1Ce3HfujAr6ul2mKt5rIVoS_WdIrW7I/s400/logo-mazda.jpg" /></a><br />
<br />
BBC logo<br />
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<br />
Sony logo<br />
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Mercedes-Benz logo<br />
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<br />
Kodak logo<br />
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<br />
Nokia logo<br />
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<br />
Reuters logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYCrRekNUtYg1N62pERCIT2KZEoI3N97RWwiIm6FdqG2gWX8HPDrWS-xQGOzr3SyG6xAHl-gtR93zYUP3XWQc0quAEz_ngBKoggee33qPfvbP-t6AWH62oXVzw6ZAjmRB7Y5neEkLU8E4/s1600-h/logo-Reuters.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5230016185651452050" title="Reuters - Evolution of Logos & Brand" border="0" alt="Reuters - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYCrRekNUtYg1N62pERCIT2KZEoI3N97RWwiIm6FdqG2gWX8HPDrWS-xQGOzr3SyG6xAHl-gtR93zYUP3XWQc0quAEz_ngBKoggee33qPfvbP-t6AWH62oXVzw6ZAjmRB7Y5neEkLU8E4/s400/logo-Reuters.jpg" /></a><br />
<br />
IBM logo<br />
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<br />
Starbucks logo<br />
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<br />
Mitsubishi logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWT67vjZoLYX3Nj3oqtUXGxBJE_4K-jcGCuuRRPb5EDAfQYGbFiaSV76RSkQkszE6a6IRus4Va5LpJpFthHQW0Yw4S55vYWVrigqsA_9fMrrq8Dphi8t420bL5512iKhyeoe5OWbuCO_U/s1600-h/logo-mitsubishi.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229965363051812642" title="Mitsubishi - Evolution of Logos & Brand" border="0" alt="Mitsubishi - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWT67vjZoLYX3Nj3oqtUXGxBJE_4K-jcGCuuRRPb5EDAfQYGbFiaSV76RSkQkszE6a6IRus4Va5LpJpFthHQW0Yw4S55vYWVrigqsA_9fMrrq8Dphi8t420bL5512iKhyeoe5OWbuCO_U/s400/logo-mitsubishi.jpg" /></a><br />
<br />
Intel logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyiJe6l6LF4XPIJw_PJEFIxqYbBbt4XNDiA3EKOcVlMK2paaNjAVNwu1eVLxlhR7WMVQo-778Nd7bTO0w9Hs2bY2gsR_qs8TyPJfKnXroNoc0b4Hnd3wo9H6TMpFzEhTJcArV-XeqMPh0/s1600-h/logo-intel.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5230015814034490866" title="Intel - Evolution of Logos & Brand" border="0" alt="Intel - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyiJe6l6LF4XPIJw_PJEFIxqYbBbt4XNDiA3EKOcVlMK2paaNjAVNwu1eVLxlhR7WMVQo-778Nd7bTO0w9Hs2bY2gsR_qs8TyPJfKnXroNoc0b4Hnd3wo9H6TMpFzEhTJcArV-XeqMPh0/s400/logo-intel.jpg" /></a><br />
<br />
Peugeot logo<br />
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<br />
CBS logo<br />
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<br />
Adobe Systems logo<br />
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<br />
Pepsi logo<br />
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<br />
Cadillac logo<br />
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<br />
Playboy logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8nJTuuz01dmntgss2c7Qp6QuuZTinM3M7pIB_dnoXBR24laucnKplzxdEWj2-M8AzFxUBw7wtWpf_HzFYUl68U-jnPHB8lwcXq0NdFKQEi05iQtg41PNu149oH1vhB80fC0Vk0AUmtUM/s1600-h/Playboy-logo.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5230016509987878578" title="Playboy - Evolution of Logos & Brand" border="0" alt="Playboy - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8nJTuuz01dmntgss2c7Qp6QuuZTinM3M7pIB_dnoXBR24laucnKplzxdEWj2-M8AzFxUBw7wtWpf_HzFYUl68U-jnPHB8lwcXq0NdFKQEi05iQtg41PNu149oH1vhB80fC0Vk0AUmtUM/s400/Playboy-logo.jpg" /></a><br />
<br />
Audi logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJJObIzM2H7A8ZQ3h44Av2XnHoC-sHVVzuZzzYXUqOFdCMMtWdq1biEPi53BePt5de62ecNmdWarNxjVBrciQ2JcVcbQJ53X-JW3CRvBbO3yAeaNYKV8U4ib9IRXVxf3DNgWbk6JltQyo/s1600-h/logo-audi.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229964980742255602" title="Audi - Evolution of Logos & Brand" border="0" alt="Audi - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJJObIzM2H7A8ZQ3h44Av2XnHoC-sHVVzuZzzYXUqOFdCMMtWdq1biEPi53BePt5de62ecNmdWarNxjVBrciQ2JcVcbQJ53X-JW3CRvBbO3yAeaNYKV8U4ib9IRXVxf3DNgWbk6JltQyo/s400/logo-audi.jpg" /></a><br />
<br />
Motorola logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlCMpgSKqR_n47NJi3xan9FMiBaSwbk5Pb77eUes7mCRHw1pU34c5U74QzmZaXg9yHjoKkMLYsEX7d7A826nQOlRb8AygrWOHOsaH6P-oJgwno_6hPBStcuaKuLQd6dCI4pqS50Js5iyI/s1600-h/logo-motorola.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229932440744786658" title="Motorola - Evolution of Logos & Brand" border="0" alt="Motorola - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlCMpgSKqR_n47NJi3xan9FMiBaSwbk5Pb77eUes7mCRHw1pU34c5U74QzmZaXg9yHjoKkMLYsEX7d7A826nQOlRb8AygrWOHOsaH6P-oJgwno_6hPBStcuaKuLQd6dCI4pqS50Js5iyI/s400/logo-motorola.jpg" /></a><br />
<br />
Metro-Goldwyn-Mayer (MGM) logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZCuqpJ1BNYj-XzWqa7LSJ_StaPIbLF1ca3AnX3Ys0IkRgHFfGPt0Itvmlu0hWuIqdntba-4lNbV6ItAq66uDYD0AwBB5Wg0R2BZG2K3fxeAviZeknW_dEGrqF7j1eCmjSd4E4WLOGq10/s1600-h/MGM-logo.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5230016341575753330" title="MGM - Evolution of Logos & Brand" border="0" alt="MGM - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZCuqpJ1BNYj-XzWqa7LSJ_StaPIbLF1ca3AnX3Ys0IkRgHFfGPt0Itvmlu0hWuIqdntba-4lNbV6ItAq66uDYD0AwBB5Wg0R2BZG2K3fxeAviZeknW_dEGrqF7j1eCmjSd4E4WLOGq10/s400/MGM-logo.jpg" /></a><br />
<br />
Buick logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFZRDGTz0SvB79tkBVZ8z0o0Q7Bhhyphenhyphen2y6xFfmAuACLtRbVmO_eHKun4_3CTTzDTvHZg-Buh1Pt2RW6B-mWbIFuyNDJ5gMMErJArOCTldnSAotZw0fePi-dgdcb_QvivfVQMMUSZMvBTOc/s1600-h/logo-buick-early.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229965195216749298" title="Buick - Evolution of Logos & Brand" border="0" alt="Buick - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFZRDGTz0SvB79tkBVZ8z0o0Q7Bhhyphenhyphen2y6xFfmAuACLtRbVmO_eHKun4_3CTTzDTvHZg-Buh1Pt2RW6B-mWbIFuyNDJ5gMMErJArOCTldnSAotZw0fePi-dgdcb_QvivfVQMMUSZMvBTOc/s400/logo-buick-early.jpg" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-qLe7x2xgPQxC3IDKlMvFpfAWaZtfdP_gZBfF9PZYg4XVigGjgw8Vq3jzZNtNU8h1O22JRWXwNn3MMHKcbU1Jx2q5Ot9ZYyXxdaBIQBKEwljVKVljctM9NYLzF3rqokJg-pRSAJdyzSs/s1600-h/logo-buick-shield.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229965196413918930" title="Cars - Evolution of Logos & Brand" border="0" alt="Cars - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-qLe7x2xgPQxC3IDKlMvFpfAWaZtfdP_gZBfF9PZYg4XVigGjgw8Vq3jzZNtNU8h1O22JRWXwNn3MMHKcbU1Jx2q5Ot9ZYyXxdaBIQBKEwljVKVljctM9NYLzF3rqokJg-pRSAJdyzSs/s400/logo-buick-shield.jpg" /></a><br />
<br />
Texaco logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy26qLoNj3gA604WqKM5HO1yPvrGvVqtoWIaBUJi1-4ugRlliAwpl82wBJZs9Cns2fr3QnIzLlAcqE1WNFjyNvuZ9vwg_lA8S1sKZ6mMdSN1_4hWOoL1KzoPipwyHhQSLCu640r7150H0/s1600-h/texaco-logo.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5230016508886918834" title="Texaco Logo - Evolution of Logos" border="0" alt="Texaco Logo - Evolution of Logos" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy26qLoNj3gA604WqKM5HO1yPvrGvVqtoWIaBUJi1-4ugRlliAwpl82wBJZs9Cns2fr3QnIzLlAcqE1WNFjyNvuZ9vwg_lA8S1sKZ6mMdSN1_4hWOoL1KzoPipwyHhQSLCu640r7150H0/s400/texaco-logo.jpg" /></a><br />
<br />
Fiat logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisWwsBSKY5Kc12944FkRRDU_fTLIHSqNcPfsjJQ1_IQLcT9xZaZRgzN4HkEeWXuajXm0JP4o03DWiH0VhR8RZxvXzAYVMoQiD-BMaOAiZ_bhLI0uxeXlZBR1YWoOXO1MwpceqihFFKAPI/s1600-h/logo-fiat.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229965200022679458" title="Fiat - Evolution of Logos & Brand" border="0" alt="Fiat - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisWwsBSKY5Kc12944FkRRDU_fTLIHSqNcPfsjJQ1_IQLcT9xZaZRgzN4HkEeWXuajXm0JP4o03DWiH0VhR8RZxvXzAYVMoQiD-BMaOAiZ_bhLI0uxeXlZBR1YWoOXO1MwpceqihFFKAPI/s400/logo-fiat.jpg" /></a><br />
<br />
Nestle logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjweNCepa9y7QDK7mpavTkcqqbcpuBi-00yLHh8VWR_HkiRlVkjnlVUxuNBkGOuG-bYjwyp-dle2cJJjstyn3H2F_bGMYMlhiY1L8fJunC1dvvaTewkwJpi-V-X2aDi8FoQtvHq_VjWIOg/s1600-h/Nestle-logo.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5230016348568647698" title="Nestle - Evolution of Logos & Brand" border="0" alt="Nestle - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjweNCepa9y7QDK7mpavTkcqqbcpuBi-00yLHh8VWR_HkiRlVkjnlVUxuNBkGOuG-bYjwyp-dle2cJJjstyn3H2F_bGMYMlhiY1L8fJunC1dvvaTewkwJpi-V-X2aDi8FoQtvHq_VjWIOg/s400/Nestle-logo.jpg" /></a><br />
<br />
Apple Inc. logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJrgFs8H5YdK6Sv8_a7989e_7wn8zAXIs5Ni8FrXI9TshbiuLFV6VZtmGhDHdyE0mnDwURPuCx3xL1uFCeJx9DZ6-Rm8poFaltSVzt4026wKAQb4XahsCheH3RoDBfjqAXfHc3XlxHgEk/s1600-h/logo-apple.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229932423416498034" title="Apple Inc. - Evolution of Logos & Brand" border="0" alt="Apple Inc. - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJrgFs8H5YdK6Sv8_a7989e_7wn8zAXIs5Ni8FrXI9TshbiuLFV6VZtmGhDHdyE0mnDwURPuCx3xL1uFCeJx9DZ6-Rm8poFaltSVzt4026wKAQb4XahsCheH3RoDBfjqAXfHc3XlxHgEk/s400/logo-apple.jpg" /></a><br />
<br />
Ford logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga4B2N4yO5eYAwOtUj0yjCzn32zKjkna2K6C-5HZ7zHhB2-43ZPsS8pMc1G4e_aFieWCUN-oa5mxM2xzCxsYguwUrHmBkaCShyphenhyphenZ-2J3lwd2KCU__xRtaOxTeioWEHUm4TFNSUulyBjh3I/s1600-h/logo-ford.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229965203855481714" title="Ford - Evolution of Logos & Brand" border="0" alt="Ford - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga4B2N4yO5eYAwOtUj0yjCzn32zKjkna2K6C-5HZ7zHhB2-43ZPsS8pMc1G4e_aFieWCUN-oa5mxM2xzCxsYguwUrHmBkaCShyphenhyphenZ-2J3lwd2KCU__xRtaOxTeioWEHUm4TFNSUulyBjh3I/s400/logo-ford.jpg" /></a><br />
<br />
Xerox logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtq1OtEa7c8MnJMFy2KGe9IlCW7l0k_7cHqXVU-35CQOrFqs5I5TzbavTj4DHqhTJ7Sk32eGFXJoNWVzQodCKDm5VuiVv1BWP-UAhLRxoQRWcxkQndvbEcpmHQWRD1oOc4f9zpKtFY2yk/s1600-h/logo-xerox.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229932236062196962" title="Xerox - Evolution of Logos & Brand" border="0" alt="Xerox - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtq1OtEa7c8MnJMFy2KGe9IlCW7l0k_7cHqXVU-35CQOrFqs5I5TzbavTj4DHqhTJ7Sk32eGFXJoNWVzQodCKDm5VuiVv1BWP-UAhLRxoQRWcxkQndvbEcpmHQWRD1oOc4f9zpKtFY2yk/s400/logo-xerox.jpg" /></a><br />
<br />
Canon logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgun2C4El3ycDCoPeNVp7abED8-I4OgO4WMES12WGrvu6TUaOEVH9bHRHoJ3Gqwby0c8f4TC9rAHAyhqve9HLKG9uGnMrh-AH9aveTPobv92S1AuFszlWCyzJRgkCFtOx3L5mwkinc6HVM/s1600-h/logo-canon.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229932768912935458" title="Canon - Evolution of Logos & Brand" border="0" alt="Canon - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgun2C4El3ycDCoPeNVp7abED8-I4OgO4WMES12WGrvu6TUaOEVH9bHRHoJ3Gqwby0c8f4TC9rAHAyhqve9HLKG9uGnMrh-AH9aveTPobv92S1AuFszlWCyzJRgkCFtOx3L5mwkinc6HVM/s400/logo-canon.jpg" /></a><br />
<br />
LEGO logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEix6yJIVTQ2WC6N3DHHUI_rmEXGm_d9Z8ZfM4ACAuF9cpuZZTDmANFoQuHVRXaitacGplCXjR-MhBvHwiwkjoQsZI9Xe32inJzR476LXxlhi8N0TwbRZt5mMNUy3nzBpt4lueH00w2MVOk/s1600-h/lego-logo.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5230015567196040706" title="LEGO - Evolution of Logos & Brand" border="0" alt="LEGO - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEix6yJIVTQ2WC6N3DHHUI_rmEXGm_d9Z8ZfM4ACAuF9cpuZZTDmANFoQuHVRXaitacGplCXjR-MhBvHwiwkjoQsZI9Xe32inJzR476LXxlhi8N0TwbRZt5mMNUy3nzBpt4lueH00w2MVOk/s400/lego-logo.jpg" /></a><br />
<br />
BMW logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWiNiWMAzLKRKgjx8-YTUKNvsiUOpXoBerGMsH4siTRtbUy1nBsF1aI8vC3bTSzflgYnq6FDYLBGADMt1ArIqPtTD85QPq2zv_cikesZgDvdx0rujpDBcyVW5B9RLW43DJ6NcLsrTCvx8/s1600-h/logo-bmw.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229964985846570290" title="BMW - Evolution of Logos & Brand" border="0" alt="BMW - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWiNiWMAzLKRKgjx8-YTUKNvsiUOpXoBerGMsH4siTRtbUy1nBsF1aI8vC3bTSzflgYnq6FDYLBGADMt1ArIqPtTD85QPq2zv_cikesZgDvdx0rujpDBcyVW5B9RLW43DJ6NcLsrTCvx8/s400/logo-bmw.jpg" /></a><br />
<br />
FedEx logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS3GIhtC9thEjzTMIz6duO7E-02y3ilm3167FyHe35hrO5UJDajeTTdDPomrVBKQ3Tk8bC2TVhppIq9d5tgC8Pdm6qYkLdzmbmZh9jNWX6hrSAu9kLckoZRAU8SGSRaTFiEcRQb9f0qUM/s1600-h/logo-fedex.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5230015812100789970" title="FedEx - Evolution of Logos & Brand" border="0" alt="FedEx - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhS3GIhtC9thEjzTMIz6duO7E-02y3ilm3167FyHe35hrO5UJDajeTTdDPomrVBKQ3Tk8bC2TVhppIq9d5tgC8Pdm6qYkLdzmbmZh9jNWX6hrSAu9kLckoZRAU8SGSRaTFiEcRQb9f0qUM/s400/logo-fedex.jpg" /></a><br />
<br />
Google logo<br />
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<br />
Mozilla Firefox logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF32NPnSbnGIXpY-MghJkO3oNk9FMPLBVrivwsNQi0GmxKi9ylMZUJw8npSKnZv4bqnus097gLB4gmOtZMRERv-cf0AqyIgvyyiNpbg03A39ej5KE9_XsKo52Xuajzib7abaK3j5txfc0/s1600-h/logo-firefox.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229932768987889426" title="Mozilla Firefox - Evolution of Logos & Brand" border="0" alt="Mozilla Firefox - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF32NPnSbnGIXpY-MghJkO3oNk9FMPLBVrivwsNQi0GmxKi9ylMZUJw8npSKnZv4bqnus097gLB4gmOtZMRERv-cf0AqyIgvyyiNpbg03A39ej5KE9_XsKo52Xuajzib7abaK3j5txfc0/s400/logo-firefox.jpg" /></a><br />
<br />
Manufacturers Life Insurance Company logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQj_41Je6HA9uilpqgmZXsLyguwcSWlk-EtMofX7arkURZ-m7_iysg96CJDfedHvoiKSdAqHNBolblmCWSHHFQKU_chv6LLFVuD4wP3p0eLxokcX9AAohncgZ4j3ZM60igtlDjmNmqHos/s1600-h/Manulife-logo.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5230016344241110994" title="Manufacturers Life Insurance Company - Evolution of Logos & Brand" border="0" alt="Manufacturers Life Insurance Company - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQj_41Je6HA9uilpqgmZXsLyguwcSWlk-EtMofX7arkURZ-m7_iysg96CJDfedHvoiKSdAqHNBolblmCWSHHFQKU_chv6LLFVuD4wP3p0eLxokcX9AAohncgZ4j3ZM60igtlDjmNmqHos/s400/Manulife-logo.jpg" /></a><br />
<br />
Aston Martin logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNQcXZ38VGzt2O8bgiv0J6Myhx0hkJypZXJ98nsO_Ynbpe8IJ-SI7cJVbjQIAfLiGPROTXGwlEIo65g9URLZF9VJy9X5SdDE2Qdm3VlDp54C7ZDzlt3DFO_9sJQJ_MTDo-ZI7apIomuNQ/s1600-h/logo-aston-martin.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229964973375856610" title="Aston Martin - Evolution of Logos & Brand" border="0" alt="Aston Martin - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNQcXZ38VGzt2O8bgiv0J6Myhx0hkJypZXJ98nsO_Ynbpe8IJ-SI7cJVbjQIAfLiGPROTXGwlEIo65g9URLZF9VJy9X5SdDE2Qdm3VlDp54C7ZDzlt3DFO_9sJQJ_MTDo-ZI7apIomuNQ/s400/logo-aston-martin.jpg" /></a><br />
<br />
LG Electronics logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpHf4W_-PJz5sD7xee0M6oEhuP4W-vV8NTb_9uRduyZYcNX5-CWbuZWhbP7Mxmu5AvLL547fc_kHHnxEsl9zbGc2RS9DSxDa-5vRQCsiLsgrF6JcyD3KAg_AE30QbG5YA40FJZQiSwCl8/s1600-h/logo-lg.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229932438030846882" title="LG Electronics - Evolution of Logos & Brand" border="0" alt="LG Electronics - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpHf4W_-PJz5sD7xee0M6oEhuP4W-vV8NTb_9uRduyZYcNX5-CWbuZWhbP7Mxmu5AvLL547fc_kHHnxEsl9zbGc2RS9DSxDa-5vRQCsiLsgrF6JcyD3KAg_AE30QbG5YA40FJZQiSwCl8/s400/logo-lg.jpg" /></a><br />
<br />
Microsoft logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIAKgUQLOSUy2fgyTnp_uzW0Zw2ObWfSpIJob7BT0ZY3-JVouGmnkdtHJlPhCnXOouNBdNalAamJWVReXg-1wKizEHnKcBFMeD8jvaXmIwiZj9MorNhzL6nvIJPg-JxFAk6peAtdivc5k/s1600-h/logo-microsoft.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229932439835025010" title="Microsoft - Evolution of Logos & Brand" border="0" alt="Microsoft - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIAKgUQLOSUy2fgyTnp_uzW0Zw2ObWfSpIJob7BT0ZY3-JVouGmnkdtHJlPhCnXOouNBdNalAamJWVReXg-1wKizEHnKcBFMeD8jvaXmIwiZj9MorNhzL6nvIJPg-JxFAk6peAtdivc5k/s400/logo-microsoft.jpg" /></a><br />
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Renault logo<br />
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Siemens logo<br />
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Palm logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhERFeKMCAaITHZFwGUCVtHyLjQqsm9jhpAticBJFxi0QR2oT6K1TyDYnx_sCcEUu5k5C9LR_oqlcs-KNVk8ISBnaD4w831a5wHgvFA7orqSEicYFoZKBbWjfu4ImoIY_jxYtn8ouHprw8/s1600-h/logo-palm.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229932233905239394" title="Palm - Evolution of Logos & Brand" border="0" alt="Palm - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhERFeKMCAaITHZFwGUCVtHyLjQqsm9jhpAticBJFxi0QR2oT6K1TyDYnx_sCcEUu5k5C9LR_oqlcs-KNVk8ISBnaD4w831a5wHgvFA7orqSEicYFoZKBbWjfu4ImoIY_jxYtn8ouHprw8/s400/logo-palm.jpg" /></a><br />
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WWF logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_MWSdjvCPHD16y_3-jhnWQF2NaqjHdB1SM2UETZRwflJAduDZ-ib6msisE5JY7LZQ9HzfQOnfm74skstBe2AXDmus9zSIvueUpLpH45s-ewUzDej0nGkbMNK6YJ5rq9ZWd4jb-6HpxYM/s1600-h/logo_WWF.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5230015559610418082" title="WWF - Evolution of Logos & Brand" border="0" alt="WWF - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_MWSdjvCPHD16y_3-jhnWQF2NaqjHdB1SM2UETZRwflJAduDZ-ib6msisE5JY7LZQ9HzfQOnfm74skstBe2AXDmus9zSIvueUpLpH45s-ewUzDej0nGkbMNK6YJ5rq9ZWd4jb-6HpxYM/s400/logo_WWF.jpg" /></a><br />
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Nortel logo<br />
<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRKjjJNKXVR0o459RKNsBAOzWGq_L-Olo2CGHysm-M4lPwRpSq4SscVx6tMsg18_mCczY4nh_OBara3MMkHHIfNtQoXYiuOQDm1n9U4mhQ0c_BnKGYFLHbdOsLTAjX7Kai1rYEH6d31cw/s1600-h/logo-nortel.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; DISPLAY: block; CURSOR: pointer" id="BLOGGER_PHOTO_ID_5229932240084017426" title="Nortel - Evolution of Logos & Brand" border="0" alt="Nortel - Evolution of Logos & Brand" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRKjjJNKXVR0o459RKNsBAOzWGq_L-Olo2CGHysm-M4lPwRpSq4SscVx6tMsg18_mCczY4nh_OBara3MMkHHIfNtQoXYiuOQDm1n9U4mhQ0c_BnKGYFLHbdOsLTAjX7Kai1rYEH6d31cw/s400/logo-nortel.jpg" /></a>Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com2tag:blogger.com,1999:blog-8024231820223458928.post-27105812708134695052012-02-17T15:58:00.000-06:002012-02-19T14:56:39.981-06:00Activation is Key in Sports Marketing<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9OUrZVX_O1f2PJRT7scTeQx0IUEzgzNDjUuf4nm9gsW3-rvRPmAxED6bQV6sE3yOTrgCkb0KMY5CRRtj1XwSSECFJtMOZDFCrfxK49jJts290R8aoi5YyFe9UeAUoY9JW65dj04iOJkBM/s1600/2496223400_1b50184fbe.jpg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="310" width="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9OUrZVX_O1f2PJRT7scTeQx0IUEzgzNDjUuf4nm9gsW3-rvRPmAxED6bQV6sE3yOTrgCkb0KMY5CRRtj1XwSSECFJtMOZDFCrfxK49jJts290R8aoi5YyFe9UeAUoY9JW65dj04iOJkBM/s400/2496223400_1b50184fbe.jpg" /></a></div><br />
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Statisticians aren’t sitting cross-legged in labs, running complex algorithms on Papa John’s Super Bowl sales. A supercomputer isn’t littering the floor of a scientist’s basement, crunching cross-promotions of the FIFA World Cup. And Harry Potter has yet to cast an ROI-analysis spell.<br />
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Sports marketing is a tricky beast, predominantly because brands have no method of quantifying their return on investment, or their success rate at compelling consumers’ cravings.<br />
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In 2007, consultants Kevin Clancy and Peter Krieg published a book on how to improve marketing practices. They cited a study asking participants to recall Olympic sponsors that made a lasting impression on them.<br />
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Fifty-three percent of the sample thought of Visa, an official sponsor since 1986 that shells out millions of dollars every four years to associate itself with the world’s most promising athletes. Fifty-three percent also remembered Nike’s partnership with the games.<br />
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On the surface, this survey represents a major triumph for Visa. But Nike is not an Olympic sponsor. With its trademark swoosh plastered brazenly across athletes’ jerseys, bags, and shoes, it is easy to see why Nike may have been mistaken as a premier sponsor. Visa’s return on investment looks dreadful compared to Nike’s, which gained equal eyeball recognition without ever writing a single check to the Olympics.<br />
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“How brands can measure return on investment, that’s the million-dollar question,” says Bill Chipps, senior editor of the IEG Sponsorship Report. “It all ties back to a company’s marketing objectives.”<br />
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Return on investment trickles down to three basic ingredients: media exposure, awareness and purchase, and commitment. Among those three, awareness is often the most desirable element.<br />
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Motivations for sports marketing, meanwhile, differ based on the size of the brand, its targeted consumers, and the avenue it advertises through.<br />
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“There are a lot of organizations out there that are selling sponsorship, ranging from the Olympics to NASCAR, which are million-dollar deals, to every professonal sports team and venue, to every nonprofit festival and performing arts organization,” Chipps says. “So, obviously, there are a lot of organizations out there pitching sponsorship.”<br />
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Sports sponsorship accounts for the largest sector of the sponsorship industry, an industry that grew a healthy 3.4 percent last year to $17.1 billion. Of that amount, $11.6 billion, or 68 percent, was spent on sports. The second largest category, arts and entertainment sponsorship, barely ruffled sports’ hair, accounting for only 10 percent.<br />
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“The big properties that receive the big-time sponsorship dollars would be these marquee [sporting] events, whether they’re on a domestic or international scale,” Chipps says. “Here in the States, the Super Bowl is unique because it is such a high-profile event.”<br />
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The Super Bowl is the largest national stage for advertisers, drawing about 90 million viewers each year, or nearly a third of the American population. With so many eyes at stake, brands begin brainstorming lucrative marketing strategies months ahead of time.<br />
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Doritos, a subsidiary of PepsiCo’s Frito-Lay, fashioned itself into somewhat of a pop cultural cornerstone in the arena of Super Bowl advertising. In 2007, the sponsor launched “Crash the Super Bowl,” a contest encouraging fans to film and submit their own Doritos ads, with the top five landing on air.<br />
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“‘Crash the Super Bowl’ was based around the idea of the Doritos brand wanting to find a unique way to engage with consumers,” says Chris Kuechenmeister, director of public relations for Frito-Lay. “Doritos consumers are younger, in that 18–24 sweet spot for the brand. This idea of creating videos and content and advertising and filmmaking was an area of interest for fans. … The thought was, ‘What’s the biggest stage for them? The Super Bowl, of course.’”<br />
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Every year consumer-made ads have run during the Super Bowl, Doritos ranks within the top five of the USA Today Ad Meter, a live survey that polls viewers and presents real-time responses of their commercial rankings. In 2009, “Crash the Super Bowl” upped the stakes.<br />
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“Two years ago, we offered up $1 million for a consumer-related Doritos ad to hit No. 1 on the ad meter, and sure enough, it happened,” Kuechenmeister says. “Two guys who were unemployed at the time from a small town in Indiana who created a spot for less than $2,000, and it scored No. 1 on the ad meter.”<br />
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The primary objective of “Crash the Super Bowl” is to keep Doritos on fans’ minds while engaging their competitive flairs.<br />
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“What’s unique is, you talk about it as advertising,” Kuechenmeister says. “We look at it more as consumer engagement.”<br />
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Beginning in September when the contest is announced, fans submit entries, contestants campaign for votes, and buzz builds leading up to the game. A 30-seond ad becomes a six-month engagement.<br />
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In 2010 Pepsi Max crashed the party. As with Doritos, fans could invent ads for the brand and in turn generate mass awareness for the relaunch of the Pepsi flavor.<br />
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“I think a major benefit of that is obviously strengthening connections with our consumers, especially in this media age,” says Maria DeLorenzo, Pepsi Max communications manager. “In December, two months before the game, we’d actually had four times the number of earned media impressions than ‘Crash the Super Bowl’ had at the same time.”<br />
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While the Super Bowl is known for its adventurous advertisements, not all promotions require marketing high jinks.<br />
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Papa John’s became an NFL sponsor this season after its sponsorship of the 2010 Super Bowl set record sales.<br />
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“We did a test drive last year, as we were an official pizza sponsor of Super Bowl XLIV, and during that promotion, we had the best day ever for our company,” says Tish Muldoon, director of public relations for Papa John’s. “We sold 900,000 pizzas.”<br />
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Papa John’s marketing strategy was relatively simple: the TV spots featured “Papa” John Schnatter delivering pizzas around the community and fostering a family feel. Meanwhile, the company gained rights to the logos of the Super Bowl for retail promotions in stores, and “Sponsored in part by Papa John’s” popped out of the commentators’ mouths every few commercial breaks.<br />
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Chipps says companies align with the Super Bowl for two primary objectives: to captivate viewers with a 30-second blast of brilliance, and to plaster the marks of the Super Bowl across the brand for retail promotion.<br />
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“What’s appealing to companies about the Super Bowl is the halo effect from a positive rub-off through affiliation,” Chipps says. “Companies want to tap into that excitement and energy and have it transfer to their brands.”<br />
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Papa John’s three-year commitment with the Super Bowl proves that the brand is banking on that transfer. But in a bold move, the pizza company ditched its traditional TV advertising this year and instead built hype by promising to give away pizzas if the game went into overtime.<br />
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It helps that a natural synergy exists between watching sports and eating quick-serve food, especially when it comes to pizza. “In the pizza business, the Super Bowl is a big deal for us,” says Andrew Gamm, director of brand development at Pizza Patrón.<br />
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Sales jumped 15 percent for Pizza Patrón, a Latino-focused pizza brand with 88 locations, on the day of the 2010 Super Bowl.<br />
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Pizza Patrón advertises its pies with equal doses of traditional marketing and sports marketing. Its go-to strategy is representing the brand at community events—namely soccer, because of its target demographic.<br />
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“We look to be involved in the different markets that we’re in,” Gamm says. “That’s amateur and it’s community-based, but that’s where our primary focus takes place.”<br />
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Community involvement means selling pizzas on-site at soccer tournaments numbering 2,000–3,000 guests. To pump fans up, Pizza Patrón sets up inflatables, prize wheels, soccer kicks, and activities.<br />
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The soccer strategy allows Pizza Patrón to have a quantifiable method of measuring ROI. “We hand out coupons, and when they go back to the store and are redeemed, we count them,” Gamm says. “We know how many people were there, how many we distributed, and we can determine a measure of success the old-fashioned way.”<br />
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The rest of Pizza Patrón’s traditional advertising consists of the usual: billboards, transit, direct mail, door hangers, radio, and television. “That all works well, and it’s definitely necessary to try to increase business at the stores, but that is all very hands-off advertising,” Gamm says. “You write a check and you produce the appropriate piece for the venue. It doesn’t always work for you. On the sports side, we are much more hands-on at the events.”<br />
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For a chain with fewer than 100 locations, Pizza Patrón’s neighborhood strategy is conducive to its reach: Pizza lands directly in the hands of the target demographic, while the clientele discovers the brand’s presence, products, and promotions.<br />
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For nationwide chains with hundreds of franchisees, the game requires a slightly different offensive strategy: activation.<br />
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“It’s what we call buying a toy without batteries,” Chipps says. “Smart sponsors are not just signing the sponsorship and walking away from it, hoping they get all this return on investment. When you buy a sponsorship, you get the typical benefits—it might be tickets for hospitality, signage, that kind of thing. That’s all fine and dandy, but to really get the biggest bang for their buck, a marketer needs to allocate additional dollars to activate the sponsorship and bring it to life.”<br />
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Phillip Jones, president and CEO of the Dallas Convention & Visitors Bureau (dcvb), had the advantage of watching sponsorships activate as the city geared up to host this year’s Super Bowl. “There are several sponsors who came online in late November, early December who were waiting to see what type of exposure and visibility we received before they made a commitment,” he says.<br />
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To get the ball rolling on a sponsorship, companies need to not only activate their sponsorship, but activate it with their franchisees. Chipps says it is the sponsor’s duty to make the partnership as appealing as possible to the franchisees and engage them, whether by giving them signage or in-store collateral promoting the affiliation.<br />
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Sponsorships may be a double-edged sword, however, when franchises do not see the benefit. At Pizza Patrón, not all franchisees can directly benefit from the company’s marketing. The pizza chain has a sponsorship agreement with the American Airlines Center in Dallas, where it sells pizza and promotes the brand at Dallas Mavericks and Dallas Stars games, as well as at concerts and events that take place in the venue.<br />
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“Franchisees don’t see a direct benefit for that, especially if they live in a market outside of Dallas,” Gamm says. “‘Why are you guys investing in a sponsorship arrangement with the American Airlines Center, and how does that help me in Phoenix, in L.A., in Miami?’ And because it’s difficult to measure, you can’t give them a definitive, quantifiable response.”<br />
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But experts say building the brand is often just as important as growing the business itself.<br />
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For the Dallas Convention & Visitors Bureau, this was certainly the case. The DCVB was the first sponsor to sign on to the 2011 Super Bowl, pledging $1 million more than two years before the game.<br />
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“We were in a position to capitalize on all the immediate action and thousands of fans coming to Dallas,” Jones says. “With over $14 billion invested in new development, we thought it was a great opportunity to be on the frontlines, showcasing to the world the new Dallas.”<br />
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Chipps says the ultimate advantage of sports marketing over traditional marketing is the heart-mind connection fans have to their teams. “Sports are near and dear to many people,” he says. “They are already passionate about their favorite teams and their favorite sports activities. By sponsoring those, companies or marketers hope to tap in on a key passion point and gain a positive association by supporting this activity that people love.”<br />
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As for downsides to sports marketing, Jones could only think of one. “The only disadvantage was that it cost us $1 million,” he says.Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com74tag:blogger.com,1999:blog-8024231820223458928.post-79790106733375444352011-09-27T13:43:00.000-05:002011-09-27T13:43:08.611-05:00Ad of the Day: The Making of Cadbury "Twirly-Gig"<object id="flashObj" width="452" height="367" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="videoId=1174703092001&linkBaseURL=http%3A%2F%2Fwww.adweek.com%2Fvideo%2Fmaking-cadbury-twirly-gig-135029%3Fauto&playerID=899459040001&playerKey=AQ~~,AAAAAEMe8RQ~,R8iUD_53FI-fFhu9OAo50DzmPhxRXuK4&domain=embed&dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" bgcolor="#FFFFFF" flashVars="videoId=1174703092001&linkBaseURL=http%3A%2F%2Fwww.adweek.com%2Fvideo%2Fmaking-cadbury-twirly-gig-135029%3Fauto&playerID=899459040001&playerKey=AQ~~,AAAAAEMe8RQ~,R8iUD_53FI-fFhu9OAo50DzmPhxRXuK4&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="452" height="367" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object>Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com0tag:blogger.com,1999:blog-8024231820223458928.post-87888836468112915732011-09-20T21:26:00.000-05:002011-09-20T21:26:53.538-05:00POP-UP Brand Marketing Strategies<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvSJhe4ONnv_NiRdWvkcEq02T7SR857nhn-ApVYUmZfLapD7Edw3Xmk0_vvctwkzS8LRF9wNPP3PdhmPUoEyHUE8PWC3SKDsgmm_o4LuR8wHRCmJYx7kYXX3GgGzL0lMS6Yp1XiualFhAG/s1600/2007_10_illycafe.jpg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="241" width="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvSJhe4ONnv_NiRdWvkcEq02T7SR857nhn-ApVYUmZfLapD7Edw3Xmk0_vvctwkzS8LRF9wNPP3PdhmPUoEyHUE8PWC3SKDsgmm_o4LuR8wHRCmJYx7kYXX3GgGzL0lMS6Yp1XiualFhAG/s400/2007_10_illycafe.jpg" /></a></div><br />
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The conceptual model of pop-up retail is certainly not a new strategy in the brand and product marketing playbook. Pop-up stores have been effectively employed by a number of the world’s most recognizable brands. Most often they are used to introduce new product, gauge consumer interests, and enhance exposure through cleverly placed, transitory concept venues that are designed to generate buzz by creating an out of the ordinary brand experience.<br />
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By nature both experiential and ephemeral, the pop-up concept forces a greater degree of interactivity and imaginative engagement between brand and consumer because the timetable to create memorable impressions is accelerated. The consumer desire to experience a pop-up venue is fueled by time sensitivity and exclusive access to the brand. Customers want the opportunity to experience a unique orchestration of art and commerce available to a limited few, given time and space restrictions.<br />
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For these orchestrations to be staged and performed symphonically, however, brands must invest extensive economic and operational resources in these intentionally limited interval sprints designed to generate excitement among a limited consumer base able to experience them. The persistent question among brand marketers continues to be how to most effectively scale an innovative pop-up strategy to achieve maximum exposure impact. Enter the mobile medium, and the introduction of a new, complimentary approach to pop-up experiential marketing.<br />
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The essence of the pop-up experience is time sensitivity, location and exclusivity. Much the same is true when speaking of the differentiated elements of the mobile medium. The mobile medium is location aware, dialed-in to time, intensely personal, action-oriented, and integrated into the social DNA of the digital native consumer. As such, the medium conveys a unique value proposition to experiential brand marketing – offering a transitive platform for a more scalable and consistent pop-up retail delivery infrastructure.<br />
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The end goal for any mobile optimized pop-up engagement campaign can vary. From driving store traffic to providing game clues through QR code scans to an invitation-only event, or from delivering limited availability product and promotional offers to showcase exclusive branded production content. The true value is in the platform that couriers the message and ensures a more cost effective and consistent series of consumer encounters with the brand. These campaigns effectually serve as component extensions of a comprehensive experiential pop-up marketing strategy.<br />
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To intelligently integrate mobile for this highly scalable model, considerations must be given to the aspects of the medium that make it unique. Whereas the physical pop-up experience is spatially focused – with considerations concentrated primarily on location, staging, atmosphere, and exhibition – the success of pop-up mobile encounters is predicated on creating actionable mobile moments that adhere to the following fundamental premises:<br />
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<b>The Mobile Consumer is a Moving Target</b><br />
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The mobile medium is constantly connected and often in motion. As such, it represents the ideal events-driven medium for engaging consumers in a pop-up fashion. Effective mobile events, when properly orchestrated, consist of actionable, properly sequenced occurrences and provide an instantaneous portal into the brand encounter. This ability to effectively market in the moment bridges communication lag, with precision aim focused at the moving target.<br />
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The Mobile Medium is Transitive</b><br />
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Mobile provides a consistent interface for customers to assist in the navigation of an ever-evolving ecosystem of digital consumer touch-points. The transitive functions of the mobile medium provide the continuous messaging and engagement capabilities necessary to deliver a pop-up marketing model. This model ensures a balanced, timely, and relevant encounter with the brand, providing heightened degrees of interaction.<br />
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The Mobile Medium is Contextually Aware</b><br />
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Location and time recognition capabilities specific to the medium allow savvy pop-up mobile marketers to engage consumers in a contextually relevant manner. The effectiveness of any pop-up mobile marketing campaign is predicated on being relevant. Communicating branded messaging with an understanding of time and space creates interaction momentum and encourages consumer engagement.<br />
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Pop-up retail marketing is fundamentally designed to provide a metaphysical outlet for brands to see beyond the boundaries of their own brick and mortar and provide experiences for consumers that excite, entertain, and illustrate the innovation of the brand. The mobile medium is uniquely equipped to provide that same level of intrigue, based on an understanding of the context through which a consumer engages in brand encounters. The imaginations of marketers are free to guide consumers along a collaborative journey and create truly engaging, consistent, and scalable experiences that build intimacy and loyalty, while highlighting the creative vision and innovative nature of the brand.Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com30tag:blogger.com,1999:blog-8024231820223458928.post-1478074586329000192011-09-14T16:01:00.000-05:002011-09-14T16:01:29.217-05:00Ad of the Day: Norton "Cute Babies"<object id="flashObj" width="470" height="367" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="videoId=1147840242001&linkBaseURL=http%3A%2F%2Fwww.adweek.com%2Fvideo%2Fnorton-cute-babies-134658%3Fauto&playerID=899459040001&playerKey=AQ~~,AAAAAEMe8RQ~,R8iUD_53FI-fFhu9OAo50DzmPhxRXuK4&domain=embed&dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" bgcolor="#FFFFFF" flashVars="videoId=1147840242001&linkBaseURL=http%3A%2F%2Fwww.adweek.com%2Fvideo%2Fnorton-cute-babies-134658%3Fauto&playerID=899459040001&playerKey=AQ~~,AAAAAEMe8RQ~,R8iUD_53FI-fFhu9OAo50DzmPhxRXuK4&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="470" height="367" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object>Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com0tag:blogger.com,1999:blog-8024231820223458928.post-10793826501957035012011-09-13T19:07:00.000-05:002011-09-13T19:07:00.722-05:00Ad of the Day: "It starts with Sharpie"<iframe allowfullscreen="" frameborder="0" height="390" src="http://www.youtube.com/embed/gWjAd1so2GA" width="480"></iframe>Anonymoushttp://www.blogger.com/profile/12337306450050320866noreply@blogger.com1