After going through the process of collecting names and the different was to do that and the different methods on how to effectively use those names. We went on to other methods of increasing business right away. Local Store Marketing or LSM is a great way to see a quick return and and also begin to build your business. This company had just signed a sponsorship deal with a local minor league sports team. As part of the deal they were given 500 tickets to give out to the next home game..in 4 days! They had them on the table and could not figure out how they could get all 500 out. So we did the following...we took the tickets along with a buy one get one free offer and business cards to all the local businesses in the trade area..all within 1-5 miles around the location. We were able to go into other business introduce ourselves...give out trail coupons for there customers and themselves and look like heroes by giving each business a handful of tickets. It took a few days to get them out but they did and reported a 40% redemption rate on the buy one get one offer!!! That's a huge return for marketing your local trade area. Just imagine how many "Brand Evangelist" came out of taking the time to go in a say hello to your local merchants.
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