Monday, June 18, 2007

Does Product Placement Work?


Ocean's Thirteen Returning to the scene of the crime, Ocean's Thirteen rolls out over a glittery Las Vegas landscape where Danny Ocean and his band of thieves pulled their first heist together. Dropping everything (including walking out in the middle of cracking a safe), they reunite to pull one more job. This time the target is The Bank, a fake casino set among real casinos from the first Ocean's film. Tools of their trade include Dell XPS notebooks and Apple MacBooks used by the hacker members of the group. However their more memorable and unusual tools include a magnatron disguised as a gold-plated Samsung cell phone and a Zippo lighter, which controls the movement of dice with a flip of its cap. Featured Brands: adidas, Apple, Bellagio Hotel & Casino, Las Vegas, Bentley, Bose, Chevrolet, Cirque du Soleil, Dell, Dos Equis, Ford, Harley-Davidson, Isuzu, K•B Toys, Knob Creek, Maxim, Mirage Casino, New York-New York Hotel & Casino, Oprah Winfrey, Paris Las Vegas Hotel & Casino, PUMA, Samsung, Southwest Airlines, Trail-Eze, Zapata Tequila, Zippo


My question is..will you remember seeing the Dell computer or the Dos Equis in the movie and be more likely to buy those brands because George and the boys used them? Will you stay at the Bellagio because the boys did?

4 comments:

Anonymous said...

I'd buy the Lightningbolt Zippo if I could find it somewhere.

Unknown said...

Good point. If you are going to have product placement you should make sure you have the product avaliable for the consumer to purchase right now...not in a few months after the movie is gone.

Anonymous said...

People should read this.

Anonymous said...

Today, I went to the beach with my kids. I found a sea shell and gave it
to my 4 year old daughter and said "You can hear the ocean if you put this to your ear." She placed the shell to her
ear and screamed. There was a hermit crab inside and it pinched her ear.
She never wants to go back! LoL I know this is completely off topic but I had to tell someone!


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