L.L. Bean is going to build a "theme park" around a new retail store in the home state of Maine. Will this "line extension" work, will you go to Maine to shop and stand in line for the Log Water Ride? Will this increase there sales..or is it more of a branding effort? With pressure from Cabela's and Bass Pro Shop, I guess the next best/biggest thing to do is build your own theme park.
One of the questions I have is that the theme park industry has been really down and most of them are built in vacation destination area..Florida, California, Texas..not the great state of Maine.
Will you go to Maine to try it out..and buy a few flannel shirts and maybe a tent?
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