Is your brand relevant everywhere...and to everybody? Does it need to be relevant to everyone? Is AstoTurf relevant to everyone? Is a brand that is only marketed in the East Coast relevant to someone in Austin TX?
Working as a senior brand manager for AstroTurf we had it easy as the AstroTurf brand name ranked in the top ten most recognizable brands in the world. But was it relevant to everyone..as we found out the answer is no and did we try to make it relevant to everyone..no!
Is your brand relevant to everyone or maybe the better question is does it need to be?
No comments:
Post a Comment