Can one of the nation's great musicians cut through the fog of a D.C. rush hour? Let's find out.
I wanted to share this story from the Washington Post written by Gene Weingarten
http://www.washingtonpost.com/wp-dyn/content/article/2007/04/04/AR2007040401721.html
Its a fascinating account of how people only let in what they want to. This can come back full circle to building your brand. No matter how much money you spend on mass media telling consumers how great your product or service is...if people do not want it they will tune you out and you have wasted lots of money..ask Coke about "New Coke"
Interesting reading...please let me know what you think?
1 comment:
Great article. I like your overall approach to taking a look inside rather than looking to the outside ....something we probably all need to do not only in our businesses but in our lives as well. Thanks.
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