"I don't need a marketing plan..I am to small"
My response is you are just the right size..but you wont be if you don't get one. A marketing plan needs to be an actionable document not one written on a piece of paper and never followed through on. Having a marketing plan does not have to include spending a $100,000 on media and other mass media deals. Marketing from in-side-out will show you how to maximize your dollars and gain and retain clients.
The reason why so many brands are using social marketing is because it works..facebook, utube, MySpace and other blogs are taking over they way marketers think. Gone are the days of throwing money at ad/print campaigns. But you still need to have a marketing plan..this one may need to be called your "social marketing plan" and please do not fear change..times are changing and if you let it go by your brand will be left behind. If you do fear it...let me know and I will guide your brand through the change.
"Your success in life isn't based on your ability to simply change. It is based on your ability to change faster than your competition, customers and business."
— Mark Sanborn
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