Hands on the Street Marketing is the discipline of reaching out to your local business community (within a 8 mile radius of your business.) to build your brand. How do you go about doing Hands on the Street Marketing, its just how it sounds..getting out of your business and putting your hands to work. Visiting all of the businesses in an 8 mile area around your locations..those are the customers you do business with and need to reach out to. Extend your hand...introduce yourself...form a friendship...induce trail. Why would you try to reach out to a whole city of people when the clients you really want are in your backyard!
Training your staff to do Hands on the Street Marketing is a skill and one that takes patients and experience...but when they have it down and believe in the system your brand will grow and grow.
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