Last week I talked about how Netflix is using a mix of direct mail and word of mouth to get to its customers. Now Redbox is throwing there hat in the DVD rental game. but they are coming to market with a strategic partner..McDonalds. Yes that's right the you can now rent DVDs at the golden arches! Very smart move on the part of Redbox to partner with McDonalds...right? But I am not sure the consumer is going to think "hey lets go to McDonald's and get a big mac and a movie" I hope Redbox has a word of mouth and direct mail campaign to let the consumer know about renting Redbox movies at McDonalds...because they may run the risk of there brand being swallowed up by Ronald and friends.
Let me know what you think!
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