Get People Talking

Get people talking. How do you get people to talk about you and your brand?

1. Do something the competition would never do

Ex. Free dessert Tuesday's. Open 24hrs on Friday and Saturday. Send you Mascot to the busiest place within the 3 mile radius of your store and hand out coupons.

2. Have the best customer service

Ex. Do what ever it takes to retain your clients.

3. Brand Evangelist

Ex. Start building up your list of "certified brand evangelist" theses are the clients you know love your product/service and will tell everyone about it. Reward them with free meals, trips, sporting event tickets. Just keep them more than happy and they will do all the work for you.

4. Direct Mail

Ex. Do not forget you need to always be recruiting new clients. Send out a free offer in the mail and run an FSI in the local newspaper. Make the offer worth looking at and make sure the piece is professional done. Lots of clutter in direct mail you need to make it stand out. Also be consistent and clients will be looking for you every time they open the mail.

5. Sponsorship...be a part

Ex. Sponsor your local teams and community. Be part of the community. when people think of Pizza they think of only one pizza place...Yours. Because you sponsor everything. Sponsorship can be just giving a away a free pizza...free service....your time. So don't ever rule out a sponsorship because you think it will cost to much. Most organizations will let you do what you want to get you involved.