As the week has gone on my 4 year old daughter has not stopped talking about our Sea World trip this past weekend. It got me to thinking that Word of Mouth marketing is not only for "adults" but, what an impact even a 4 year old can have on your brand. Example: she went to school today and told all her friends about her trip to Sea World..they in-return will be going home to tell there parents about the trip..in-return the parents will tell there friends and so on and so on. She told her neighbor friend and parents..her Aunt in New York..and off it goes.
But what a powerful experience a child can have on your brand. In this day in age when you cannot mass market toward children, I believe that WOM and Social Marketing will save many brands. Also for a place like Sea World...never underestimate the power of the experience, take care of the people who come and experience your brand. Retain those customers and send out thousands of little "Brand Evangelist" into the world to spread the good news......AMEN!
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