As I travel around from airport to airport you meet and see lots of interesting people. But what does an airport tell you? It should give you the feel of the brand; the city. But most fall way short of that, some are right on the brand building train and some are stumbling on it without trying. Newark and JFK fall into it just with being busy, the buzz is all over the place just like NYC. Austin TX has a local feel, live music and food that is Austin. ln Vegas the slot machines in the baggage area tell you all you need to know about Sin City. But next time you fly into Baltimore, Atlanta and Buffalo close your eyes and ask yourself what brand is being represented? I have done it and it's not easy.....
The same principals apply to a retail business, close your eyes next time you are in a McDonalds or Subway or any other retail establishment and just listen to the buzz and employees..can you tell what brand you are about to eat or drink?
What are the walls telling you?
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