Tuesday, December 21, 2010
Another ESPN Regional Television owned bowl with the Title Sponsorship from Beef O'Brady's restaurant. Of Course broadcast on ESPN with TV ads and on feild signage.
Sponsorship link: http://www.stpetersburgbowl.com/sponsors_recognition.php
Results: O'Brady's home base is Tampa Floriday so there is a natural tie in with the community. Looks like most of the locations are in the southern portion of the US, college football's hot bed. Website for the bowl game is well done and also lots of info on O'Brady's website and using social media to pub the game. Good job using sponsorship to help build the brand and attracting franchisees.
Sponsorship Grade: B