Monday, December 6, 2010

Double dip advertising...Geico & Helzberg Diamonds

If you watched NFL football this Sunday you may have seen a Geico commercial featuring a guy who proposes to a girl who opens a jewelry box that has a Helzberg Diamonds logo on it.? Then it cuts to the lizard and old guy and they say "Oh, Helzberg, he must have saved money on his car insurance". Well I have gotten to the bottom of this "odd marriage" both companies are holdings of Berkshire Hataway...yes that little company run by Warren Buffett.

So a very interesting concept of "budding" up to save some money but at what cost to the TV networks? Not sure the networks aring the games want all these brands getting together to share air time do we...or does the NFL?



little.metal333 said...

It caught my attention... why is the Gieco lizard in a jewelry commercial? So, at least I watched it. It was at least somewhat clever and unexpected.

Robert Hale said...

Good point it did catch your attention and was unique in terms of the content. Not sure what the "recall" figures will be but if big look for more of these cross-over brand commercials

Anonymous said...

Anyone know where I can find this ad, sounds cool.

Anonymous said...

Buffet, the king of monopolizing industries? Yeah, I am not a fan.

Anonymous said...

It's called co-op advertising and its been done for years.

Anonymous said...

Took me over 2yrs to see the commercial, so although they probably saved money, I still saw more Geico commercials and no Helzberg Diamonds one, until 5min ago (on Velocity channel). Hope that Helzberg didn't invest a lot of money into it.

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