I have always been fascinated by the power of brands and the impact they have on our everyday lives and our lifestyle decisions. Brands influence everything around us and shape the way we act in noticeable and unnoticeable ways. We are bombarded with messages all day, brand names, advertising, product placement — so what makes a brand stand out? And how can you make your brand stand out in a sea of competitors?
Some brands do it more creatively than others. They touch our souls, make us laugh, give us a story to tell — they inspire us. How many times has someone said to you, “Did you see that Video,” or “Look at that billboard.” Some of the best brands use creativity to help create a big impact for a small cost.
You don’t have to have a fancy ad agency from New York City working for your brand or be a creative director. For those of us lucky enough to be marketers, it’s our job to be creative, and creative ideas can sometimes be quite simple and easy to execute
Monday, June 30, 2014
Thursday, June 19, 2014
Apple iWatch to begin production in July
Taiwan's Quanta Computer will start mass production of Apple's first smartwatch in July, according to a source familiar with the matter, as the tech giant tries to prove it can still innovate against rival Samsung Electronics Co Ltd.
The watch, which remains unnamed but which company followers have dubbed the iWatch, will be Apple's first foray into a niche product category that many remain skeptical about, especially as to whether it can drive profits amid cooling growth in tech gadgets.
The watch, which remains unnamed but which company followers have dubbed the iWatch, will be Apple's first foray into a niche product category that many remain skeptical about, especially as to whether it can drive profits amid cooling growth in tech gadgets.
Apple will introduce a smartwatch with a display that likely measures 2.5 inches diagonally and is slightly rectangular, one of the sources said. The source added that the watch face will protrude slightly from the band, creating an arched shape, and will feature a touch interface and wireless charging capabilities.
The source said Apple expects to ship 50 million units within the first year of the product's release, although these types of initial estimates can be subject to change. The watch is currently in trial production at Quanta, which will be the main manufacturer, accounting for at least 70 percent of final assembly, the source said.
The source said Apple expects to ship 50 million units within the first year of the product's release, although these types of initial estimates can be subject to change. The watch is currently in trial production at Quanta, which will be the main manufacturer, accounting for at least 70 percent of final assembly, the source said.
Tuesday, June 17, 2014
Six Steps to Better Understanding your Customers
Six Steps to Better Understanding your Customers
As Brands increasingly focus on the customer experience, they will recognize that their organization lack a deep understanding and appreciation for their customers. It's not a flaw in the people, just a natural result of how organizations operate. To break this pattern, brands need to learn to "guide with empathy," Here are a few steps for putting this concept into action:
Put Customer feedback into everyday routines: Do more than just examine customer feedback when it shows up on a report. Instead embed customer feedback into your day to day activities. Every day prior to of their shift, Apple retail store team members get together to review customer feedback who they recently interacted with in the store. This daily huddle keeps customers' need top of mind with team members and management.
Refer customers as people: Consumers are statistics...Customers are people. Your data may show 28% of your customers are female, 52 % of your customers are single owner operators, but that does not describe a real person. To spark empathy, it's very important to talk about customers in a way that team members can relate to them.
Share your Customers actual words: Reports on paper tend to eliminate the emotional element of customer feedback and making it easy to ignore. There's nothing more powerful than hearing the actual voice of the customer. Adobe has created a Customer Listening Post, which is a room where executives and team members across the company can listen and interact with actual customers.
Empower Random Acts of Kindness: Encourage team members to go out of there way for customers. Disney trains its team members on a customer focused program called 'Take Five' Disney team members are expected to take five minutes from their normal daily duties to be ' aggressively friendly' with customers. The Ritz Carlton gives team members the go ahead to spend up to $2,000 on a guest to ensure the Ritz experience.
As Brands increasingly focus on the customer experience, they will recognize that their organization lack a deep understanding and appreciation for their customers. It's not a flaw in the people, just a natural result of how organizations operate. To break this pattern, brands need to learn to "guide with empathy," Here are a few steps for putting this concept into action:
Put Customer feedback into everyday routines: Do more than just examine customer feedback when it shows up on a report. Instead embed customer feedback into your day to day activities. Every day prior to of their shift, Apple retail store team members get together to review customer feedback who they recently interacted with in the store. This daily huddle keeps customers' need top of mind with team members and management.
Refer customers as people: Consumers are statistics...Customers are people. Your data may show 28% of your customers are female, 52 % of your customers are single owner operators, but that does not describe a real person. To spark empathy, it's very important to talk about customers in a way that team members can relate to them.
Share your Customers actual words: Reports on paper tend to eliminate the emotional element of customer feedback and making it easy to ignore. There's nothing more powerful than hearing the actual voice of the customer. Adobe has created a Customer Listening Post, which is a room where executives and team members across the company can listen and interact with actual customers.
Empower Random Acts of Kindness: Encourage team members to go out of there way for customers. Disney trains its team members on a customer focused program called 'Take Five' Disney team members are expected to take five minutes from their normal daily duties to be ' aggressively friendly' with customers. The Ritz Carlton gives team members the go ahead to spend up to $2,000 on a guest to ensure the Ritz experience.
Sunday, March 16, 2014
Branding from Inside the 4 Walls
If it doesn't happen inside, it can't happen outside.
If a brand doesn't live on the inside, it can't
Thrive on the outside. And if the Brand isn't built from the inside
few may believe it on the outside.
As a leader in business-whether in HR, marketing or
corporate communications it is important to create an emotional connection
with employees on the inside of your business so that
they, in turn, deliver to your customers
on the outside.
Monday, February 17, 2014
Tuesday, February 11, 2014
Friday, January 3, 2014
Tuesday, December 31, 2013
Monday, December 9, 2013
Monday, December 2, 2013
"Brand Evangelist"

Do what you do so well that they will want to see it again and bring their friends.
-WALT DISNEY
Does your brand deliver on what Walt Disney said about his brand? Some of the big guys do..Starbucks...IKEA and other customer/quality driven brands. But you don't have to be one of the big guys to deliver an experience that will have customers talking about the experience over and over. This kind of experience leads to what I like to call "Brand Evangelist" these are clients who will go out into the community and spread the word about your brand at no cost to you .....other than providing a first class experience every time they experience your brand.
You can not put a price on a "Brand Evangelist" they will tell your story and bring in additional business..the challenge is you need to make sure the people coming to you receive the same experience as the "Brand Evangelist" does or the circle will be broken. You have to be consistently excellent when it comes to your brand..never under estimate the power of the experience, it will bring them back and create additional "Brand Evangelist"
The goal as a company is to have customer service that is not just the best, but legendary.
-SAM WALTON
Tuesday, November 12, 2013
Starbucks highlights specialty coffee blends
Starbucks promotes its coffee blends in new ads that give a short story or feel for particular brews
Tuesday, November 5, 2013
Your Brand is Everything....Everything Communicates
Your brand is more than its logo, it's the way customers feel and act based on their total experience with your company and its products and services. Everything you do....or don't do communicates what your brand is about.
Thursday, October 31, 2013
Wednesday, October 30, 2013
Customer Service "The Experience is Everything"
Customer Service "The Experience is Everything"
The Customer Experience at Walmart:
At Walmart if a customer is within 10 feet of an associate; the associate should stop what they are doing and say 'hello' and ask 'how can I help you today'
The Customer Experience at Modify:

Like many companies that sell a physical product, Modify collects feedback through Facebook, Twitter, and a "Help" inbox. They focus further on being proactive, and every week each member of the team has a 20-minute call with a customer. With this customer interaction Modify has made significant changes--updating FAQ, pre-releasing designs, even fixing product issues--thanks to the insights we have taken from these phone calls.
The Customer Experience at The Ritz-Carlton
The Ritz-Carlton philosophy is that any employee who receives a complaint from a guest owns that complaint. First-line employees such as desk clerks, bellboys and housekeepers are empowered to spend up to $2000 to handle any customer complaints and managers can spend up to $5,000 without additional authorization.
The Customer Experience at Nordstrom's

Nordstrom’s legendary customer service includes a liberal return policy, hand written thank-you cards, home deliveries, personal appointments and personal phone calls alerting customers about upcoming sales.
The Customer Experience at Trader Joe’s
Ask a Trader Joe’s employee about a product and he or she will practically sprint down the aisle, grab a bag of whatever you had questions about and join you in a taste test. And returns? No questions asked, even if the goods have been opened and you simply didn’t like the product
The Customer Experience at Walmart:
At Walmart if a customer is within 10 feet of an associate; the associate should stop what they are doing and say 'hello' and ask 'how can I help you today'
The Customer Experience at Modify:

Like many companies that sell a physical product, Modify collects feedback through Facebook, Twitter, and a "Help" inbox. They focus further on being proactive, and every week each member of the team has a 20-minute call with a customer. With this customer interaction Modify has made significant changes--updating FAQ, pre-releasing designs, even fixing product issues--thanks to the insights we have taken from these phone calls.
The Customer Experience at The Ritz-Carlton
The Ritz-Carlton philosophy is that any employee who receives a complaint from a guest owns that complaint. First-line employees such as desk clerks, bellboys and housekeepers are empowered to spend up to $2000 to handle any customer complaints and managers can spend up to $5,000 without additional authorization.
The Customer Experience at Nordstrom's

Nordstrom’s legendary customer service includes a liberal return policy, hand written thank-you cards, home deliveries, personal appointments and personal phone calls alerting customers about upcoming sales.
The Customer Experience at Trader Joe’s
Ask a Trader Joe’s employee about a product and he or she will practically sprint down the aisle, grab a bag of whatever you had questions about and join you in a taste test. And returns? No questions asked, even if the goods have been opened and you simply didn’t like the product
Tuesday, June 4, 2013
The Store of the Future Has Arrived (and No, It's not Apple)
Read: How brands are digitizing retail
http://www.adweek.com/news/advertising-branding/store-future-has-arrived-and-no-its-not-apple-149900
http://www.adweek.com/news/advertising-branding/store-future-has-arrived-and-no-its-not-apple-149900
Monday, June 3, 2013
The Evolution of Brand Logos
MasterCard logo

VW logo

Shell logo

Boeing logo

Alfa Romeo logo

GE logo

Saab logo

Yamaha logo

Nike logo

Mazda logo

BBC logo

Sony logo

Mercedes-Benz logo

Kodak logo

Nokia logo

Reuters logo

IBM logo

Starbucks logo

Mitsubishi logo

Intel logo

Peugeot logo

CBS logo

Adobe Systems logo

Pepsi logo

Cadillac logo


Playboy logo

Audi logo

Motorola logo

Metro-Goldwyn-Mayer (MGM) logo

Buick logo


Texaco logo

Fiat logo

Nestle logo

Apple Inc. logo

Ford logo

Xerox logo

Canon logo

LEGO logo

BMW logo

FedEx logo

Google logo


Mozilla Firefox logo

Manufacturers Life Insurance Company logo

Aston Martin logo

LG Electronics logo

Microsoft logo

Renault logo

Siemens logo

Palm logo

WWF logo

Nortel logo

VW logo

Shell logo

Boeing logo

Alfa Romeo logo

GE logo

Saab logo

Yamaha logo

Nike logo

Mazda logo

BBC logo

Sony logo

Mercedes-Benz logo

Kodak logo

Nokia logo

Reuters logo

IBM logo

Starbucks logo

Mitsubishi logo

Intel logo

Peugeot logo

CBS logo

Adobe Systems logo

Pepsi logo

Cadillac logo


Playboy logo

Audi logo

Motorola logo

Metro-Goldwyn-Mayer (MGM) logo

Buick logo


Texaco logo

Fiat logo

Nestle logo

Apple Inc. logo

Ford logo

Xerox logo

Canon logo

LEGO logo

BMW logo

FedEx logo

Google logo


Mozilla Firefox logo

Manufacturers Life Insurance Company logo

Aston Martin logo

LG Electronics logo

Microsoft logo

Renault logo

Siemens logo

Palm logo

WWF logo

Nortel logo
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