Marketers: "It's our job to be creative"

I have always been fascinated by the power of brands and the impact they have on our everyday lives and our lifestyle decisions. Brands influence everything around us and shape the way we act in noticeable and unnoticeable ways. We are bombarded with messages all day, brand names, advertising, product placement — so what makes a brand stand out? And how can you make your brand stand out in a sea of competitors?

Some brands do it more creatively than others. They touch our souls, make us laugh, give us a story to tell — they inspire us.  How many times has someone said to you, “Did you see that Video,” or “Look at that billboard.” Some of the best brands use creativity to help create a big impact for a small cost.

You don’t have to have a fancy ad agency from New York City working for your brand or be a creative director. For those of us lucky enough to be marketers, it’s our job to be creative, and creative ideas can sometimes be quite simple and easy to execute