Monday, December 2, 2013
Do what you do so well that they will want to see it again and bring their friends.
Does your brand deliver on what Walt Disney said about his brand? Some of the big guys do..Starbucks...IKEA and other customer/quality driven brands. But you don't have to be one of the big guys to deliver an experience that will have customers talking about the experience over and over. This kind of experience leads to what I like to call "Brand Evangelist" these are clients who will go out into the community and spread the word about your brand at no cost to you .....other than providing a first class experience every time they experience your brand.
You can not put a price on a "Brand Evangelist" they will tell your story and bring in additional business..the challenge is you need to make sure the people coming to you receive the same experience as the "Brand Evangelist" does or the circle will be broken. You have to be consistently excellent when it comes to your brand..never under estimate the power of the experience, it will bring them back and create additional "Brand Evangelist"
The goal as a company is to have customer service that is not just the best, but legendary.