Monday, January 24, 2011

Marketing outside the 4 Walls....again!

Two cool young creatives take poster printing out of the office in this five minute online film by Océ, unscripted and shot documentary-style. They set out in a customized van and stop spontaneously to create instant posters for small businesses, such as a watermelon seller in a market or a fashion designer.

Amsterdam agency Lemon Scented Tea was asked to drive home the message that the Océ Poster Printer is the fastest and easiest poster printer on the planet. It created the film and accompanying microsite in two days.

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