Inside the "State of the Union" and the Presidential Brand

The State of the Union will be delivered tonight by President Obama. This is another chance for the country and the world to see President Obama continue to build his Brand. The "Brand" has taken some hits over the past few years....from rock star selling out stadiums to an approval rating less than 50%. With an election coming up the President and his PR, Marketing and Social Media machine will be full throtle on positioning the Obama Brand to win another four years... and it all starts tonight. Will you be watching?