http://promomagazine.com/entertainmentmarketing/news/nickelodeon_healthy_food_initiative_green_giant_053107/The Green Giant has found a friend to help him sell his green beans. The question is will you be more likely to buy the Green Giant..then the other brands because of Sponge Bob? And if so should The Green Giant just step aside and let Sponge Bob sell his green beans?
"Parents tell us that they look for motivating ways to encourage their kids to eat vegetables,” said Jon Nudi, marketing vice president, Green Giant, in a statement. “Teaming the Nickelodeon characters with Green Giant vegetables through packaging offers parents extra tools to teach their kids healthy habits.”
Question: Do you really think kids are going to eat more green beans because the frozen package has Sponge Bob on it? Its still green beans not Captain Crunch...right?
No comments:
Post a Comment