Friday, October 30, 2009
What Consumers Want.. Custom Publications
Consumers may be bombarded with marketing messages these days, but that doesn't mean they've tuned out. In fact, consumers are more interested than ever in hearing from companies-provided that information comes in the form of a custom publication, such as a magalog or a catazine.
A recent Custom Publishing Concil poll shows consumers are increasingly attracted to these marketing methods because they include useful information:
68% Say it helps them make better purchasing decisions when companies provide product info through custom publications.
78% Don't mind Sponsors selling their products and services through custom publications- as long as the info is interesting.
74% Say getting info from an interesting collection of articles is more appealing than getting info from ads
59% Read print custom publications whereas only 36% look through electronic custom publications.
The message seems clear: if you want to get consumers attention, send them your message in the form of interesting and useful infomation.