Consumers may be bombarded with marketing messages these days, but that doesn't mean they've tuned out. In fact, consumers are more interested than ever in hearing from companies-provided that information comes in the form of a custom publication, such as a magalog or a catazine.
A recent Custom Publishing Concil poll shows consumers are increasingly attracted to these marketing methods because they include useful information:
68% Say it helps them make better purchasing decisions when companies provide product info through custom publications.
78% Don't mind Sponsors selling their products and services through custom publications- as long as the info is interesting.
74% Say getting info from an interesting collection of articles is more appealing than getting info from ads
59% Read print custom publications whereas only 36% look through electronic custom publications.
The message seems clear: if you want to get consumers attention, send them your message in the form of interesting and useful infomation.
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