Sorry I have been away...vacation to Upstate NY with no Internet. So nice to get away but fell behind in my writing. I have plenty to say and have a back log of blogs on paper...check back I will have new post starting Thursday!
Thanks for all the support!
Robert
Don't let them leave without a reason to come back. As a business you work so hard and spend lots of money trying to find new customers. And once you get that customer most business think marketing to that customer stops with that effort! Wrong you have to keep that client and continue working that client. Give them a reason to come back. I was having lunch with a very successful CEO of a local tech company last week and I went through an exercise with him. I asked him "do you think this restaurant has any idea who we are?" Will they have any idea who we are when we leave? Will they know if we liked the experience? And will they know if we will come back or if this was our first time in the restaurant? The answer was no to all the above. We walked in had lunch and they have no clue to any of the questions above. Should they..you bet they should! Here are a few examples of how they could achieve gathering all the info they would need about us.
1. Welcome to "xyz restaurant" you have been here before haven't you? No well welcome and let me tell you about us.
2. I want to point out a comment card we have on the table. After your meal if you would take just a minute to fill it out and tell us about your experience and also if you like your name and email address so we can send you email specials a few times a month.
3.Also here are six discount cards for you and five of your friends or family members. We look forward to seeing you again very soon.
Do you know who your clients are?
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