Ask the average Joe.

Ask...

Ask you clients what they think. Most brands are afraid to ask there clients what they think about there experience or brand. Why, they may not like what they hear. It is very easy to sit in a conference room and talk about strategies, but you live the brand everyday..your clients more than likely don't and they may see your brand in a different light.

There are many different ways to find out what your clients think of you. Phone surveys, direct mail, but the most effective way is Inside-Out Exit Polling. "IOEP" is one of the most effective ways to find information on your brand. The cost is minimal and the information you find out is invaluable. When I was working in senior management for a franchisee system we had no real idea what our clients felt about us..sure the numbers where good and client retention was good but what did the average Joe think about our brand. Well, we found out some very interesting things by doing the exit polling. They liked the brand and the overall experience, but there was a high number of complaints and things clients wanted added or dropped. Without taking the time to ask... you will never know what your brand looks like from inside-out.

"If you don't ask... they will not tell you."