Clean up the inside before you go outside... simple right? But why do most brands go outside before they clean up there inside...it's easier! Throwing money at it is easier for most companies, if sales are down they spend lots of money on a new ad campaign, new logos, new message. And the result..a slight bump in sales for a few months and then the process repeats itself. Great for the Agency...bad for the brand. Will they come back?
Work from inside-out. Do not go outside and market your business/brand until you have the operations/inside the walls marketing operating at a very high level. Do not go out and recruit new clients if you are having trouble taking care of the ones you have.
Simple right????
"If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
-Will Rogers
1 comment:
I was just thinking about this the other day! There is always some kind of clean up that needs to happen. It's better to keep up with the mess than let it go for a while.
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