Tuesday, December 31, 2013

The 'Branded' States of America: A Map That Shows Each State's Most Famous Brands

Monday, December 9, 2013

A Great example of a Luxury Brand acting like a Luxury Brand: Aston Martin Product video from Concept to Reality

Friday, December 6, 2013

A Brand is the way a Business is personified in the minds of Consumers

Monday, December 2, 2013

"Brand Evangelist"

Do what you do so well that they will want to see it again and bring their friends.
-WALT DISNEY

Does your brand deliver on what Walt Disney said about his brand? Some of the big guys do..Starbucks...IKEA and other customer/quality driven brands. But you don't have to be one of the big guys to deliver an experience that will have customers talking about the experience over and over. This kind of experience leads to what I like to call "Brand Evangelist" these are clients who will go out into the community and spread the word about your brand at no cost to you .....other than providing a first class experience every time they experience your brand.
You can not put a price on a "Brand Evangelist" they will tell your story and bring in additional business..the challenge is you need to make sure the people coming to you receive the same experience as the "Brand Evangelist" does or the circle will be broken. You have to be consistently excellent when it comes to your brand..never under estimate the power of the experience, it will bring them back and create additional "Brand Evangelist"

The goal as a company is to have customer service that is not just the best, but legendary.
-SAM WALTON

Tuesday, November 12, 2013

Starbucks highlights specialty coffee blends

Starbucks promotes its coffee blends in new ads that give a short story or feel for particular brews

Tuesday, November 5, 2013

Your Brand is Everything....Everything Communicates

Your brand is more than its logo, it's the way customers feel and act based on their total experience with your company and its products and services. Everything you do....or don't do communicates what your brand is about.

Thursday, October 31, 2013

Restaurants embrace mobile marketing

Marketing through smartphone apps grows as operators understand its potential

http://nrn.com/social-media/restaurants-embrace-mobile-marketing

Wednesday, October 30, 2013

Customer Service "The Experience is Everything"

Customer Service "The Experience is Everything"

The Customer Experience at Walmart:

At Walmart if a customer is within 10 feet of an associate; the associate should stop what they are doing and say 'hello' and ask 'how can I help you today'

The Customer Experience at Modify:

Like many companies that sell a physical product, Modify collects feedback through Facebook, Twitter, and a "Help" inbox. They focus further on being proactive, and every week each member of the team has a 20-minute call with a customer. With this customer interaction Modify has made significant changes--updating FAQ, pre-releasing designs, even fixing product issues--thanks to the insights we have taken from these phone calls.

The Customer Experience at The Ritz-Carlton

The Ritz-Carlton philosophy is that any employee who receives a complaint from a guest owns that complaint. First-line employees such as desk clerks, bellboys and housekeepers are empowered to spend up to $2000 to handle any customer complaints and managers can spend up to $5,000 without additional authorization.

The Customer Experience at Nordstrom's

Nordstrom’s legendary customer service includes a liberal return policy, hand written thank-you cards, home deliveries, personal appointments and personal phone calls alerting customers about upcoming sales.

The Customer Experience at Trader Joe’s

Ask a Trader Joe’s employee about a product and he or she will practically sprint down the aisle, grab a bag of whatever you had questions about and join you in a taste test. And returns? No questions asked, even if the goods have been opened and you simply didn’t like the product