Old-School Marketing Principles in a New-Media World
Tuesday, July 19, 2011
Architect Barbie Dream Home..Design Competition
The American Institute of Architects lobbied long and hard for an Architect Barbie to be added to Mattel's Barbie lineup, and it got its wish just a few months ago. Now, it is going full steam ahead with a contest to design a dream house for her to live in. Over 30 applications have been submitted, and five designs by people who pattern houses for a living have been chosen as finalists. Anyone can vote online for the winner (you don't have to be an AIA member).
Although Mattel has no plans to turn the winning design into a real product, it's still super fun.