Wednesday, June 24, 2009

Miller MGD Sponsorship rewards the 64th place finisher!


Hooray for 64th Place! MGD 64 Rewards 64th Place Category Finishers At Inaugural Rock 'n' Roll Seattle Marathon & 1/2 Marathon

To celebrate its first year as the official beer sponsor of the Rock 'n' Roll Seattle Marathon & 1/2 Marathon, and add a little fun and excitement for runners, MGD 64 today announced it will award an exclusive prize pack to the 64th place finisher in each age category.

MGD 64 prize packs will be awarded to the male and female 64th place finishers* in each of the thirteen age categories. Each winner will receive a gift basket full of fun items including branded apparel, a pedometer, a subscription to Competitor Magazine, Inside Triathlon, Triathlete Magazine or VeloNews, and other great items.

"MGD 64 is the perfect beer for social and active beer drinkers with on-the-go lifestyles. Celebrating the 64th place finishers is a fun way we can reward runners who are literally on the go," said Tristi Pfeiffer, MGD 64 marketing manager. "Whether runners place first or 64th, everyone can appreciate the fresh, crisp taste of MGD 64."

In addition to awarding prize packs to the 64th place finishers, MGD 64 will have an experiential area at the pre-race Rock 'n' Roll Seattle Health & Fitness Expo where consumers can learn more about the 64-calorie beer that's "as light as it gets." MGD 64 will also host a stretching area at the post-race Finish Line Festival where participants and supporters can gather to cool down, stretch out and listen to live music.

Legal-drinking-age runners are invited to celebrate their achievement with a free, refreshing bottle of MGD 64 at the Finish Line Festival.

"Our partnership with MGD 64 is a great way for us to provide our participants, as well as their friends and families, with the best light beer available," said Megan Young, event manager for the Rock 'n' Roll Seattle. "We utilize our Expo and Finish Line Festivals to provide health and fitness products and information for our participants. This is a great setting for a brand such as MGD 64 to introduce its fresh, crisp taste to thousands of people who definitely have something to toast after finishing the race."

With just 64 calories and 2.4 grams of carbohydrates, MGD 64 has steadily grown in popularity with calorie-conscious consumers since it launched nationally in the summer of 2008. This is the brand's first year as the official beer sponsor of the eleven-event Rock 'n' Roll Marathon Series which hosts races in Nashville, San Diego, Seattle, Chicago, Virginia Beach, Philadelphia, San Jose, Denver, San Antonio, Las Vegas and Phoenix.

*Only participants 21 years and older are eligible to win the MGD 64 prize pack

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