Cookie maker Pepperidge Farms has launched a new website, ArtoftheCookie.com, aimed at helping women amp up their social networks and connect with one another. Sally Horchow, co-author of "The Art of Friendship: 70 Simple Rules for Making Meaningful Connections," is the campaign's spokesperson, and the website includes video clips from a cross-country trip that features Horchow speaking with women around the country about making and maintaining friendships.
Just another company using Word of Mouth Marketing and Social networking to reach there clients. If your brand is not on the train...hurry up because it is leaving the station.
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