Tuesday, January 8, 2008

The Rules of the E-mail Campaign game

So you want to do an email-marketing campaign...or a newsletter...here are the "Rules of the Game" follow these easy steps and you will have a successful campaign. I guarantee it!!

Answer "what is in it for me"
-The e-mail should not be just be news or information, it has to be something the client can use...make an offer they cant refuse.

Get Permission
-People do not want unrequested interruptions in there lives...only emails those people who want to receive your message/offers.

Champion Yourself
-Share news.info on employees, community involvement,photos and other goings on inside your business. This will localize your business to your community.

Be consistent... but not pushy
-You do not want to get inside the minds of your clients and then just drop off for a few months and then expect to get back to the top of mind.

Ask for Feedback
-Give them a means to be able to reply to the message. And make sure to answer there feedback ..good or bad.

Track the Results
-Look at the open rate. Look at the sales of a new product after the offer has gone out. Track the redemption time frame. Track everything that has to do with the email. The more conclusions you can draw the better you will be able to improve the email.

The rule of 3
-A client who has visited your location at least 3 times is over 90% more likely to continue the relationship. Entice your clients to come in not once..not twice but three times and you will increase your odds on retaining that client.



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