Thursday, February 24, 2011
Daft Punk get Coca-Cola branded
French electronic maestros Daft Punk are jumping neck deep into the world of branding by signing up for two exclusively designed bottles with Coca-Cola “Club Coke.” based on the iconic robot helmets worn by the duo. The bottles will come in gold and silver with a limited production run beginning in March 2011.
Along with being available at select clubs, the bottles will be packaged in a collector’s box as a sets only available at the trendy boutique colette in Paris. There’ll be more information on Daftcoke.com when it goes live next month.