Credit Suisse and the New York Philharmonic announced today that Credit Suisse has renewed its Global Sponsorship of the Orchestra for three years.
The partnership, which began in the 2007–08 season, has enhanced the global brand presence of Credit Suisse, and represented the Bank’s first signature cultural sponsorship in the United States, involving all events in New York, across the United States, and around the world. The collaboration unites two longstanding institutions that share historic commitments to excellence and creativity. Financial terms of the agreement were not disclosed.
The global partnership has created an unprecedented level of corporate support for the New York Philharmonic, making its performances increasingly accessible beyond the boundaries of its home, Avery Fisher Hall at Lincoln Center, through regular national and international radio broadcasts, Internet streaming, recordings and downloadable concerts, and residencies and international concert tours.
Beginning in September 2007, Credit Suisse has been instrumental in supporting the Philharmonic’s Free Dress Rehearsal on the opening day of each season; in generously underwriting Orchestra Galas; and in helping to bring world premieres and continent-spanning tours to new audiences — on the Asia 2008 tour; the Tour of Europe 2008; the Winter U.S. Tour 2009; the Asian Horizons tour in October 2009, with a debut in Hanoi, Vietnam; and on the EUROPE / WINTER 2010 tour.
“Credit Suisse has been a fantastic partner of the New York Philharmonic,” said Philharmonic Chairman Gary W. Parr. “It is a company with a commitment to quality, integrity, and innovation, and its support has been critical to the Orchestra, both at home in New York and abroad in the numerous cities to which we have traveled in the past three years. It is the kind of organization that we like to be associated with, and we greatly look forward to the continuance of this important partnership.”
Award-winning actor Alec Baldwin, who hosts the Philharmonic’s national radio broadcasts, shared his own thoughts on the partnership at the press conference announcing the Orchestra’s 2010–11 season. “We have to thank Credit Suisse,” he said, “because to have this kind of corporate underwriting in the world of classical music is so important. Finding corporate underwriting for arts endeavors that are as substantial as the
New York Philharmonic and the mission of the New York Philharmonic is expensive. We can’t thank Credit Suisse enough for what they do for the arts, and for the arts here in New York.”
“Credit Suisse is proud to renew our exclusive Global Sponsorship of the New York Philharmonic,” said Paul Calello, CEO of Credit Suisse’s Investment Bank and New York Philharmonic Board Member. “This partnership underscores our commitment to excellence, which the Orchestra certainly exemplifies. We look forward to continuing to sustain the orchestra's important achievements as a vital institution in New York City and, through its extensive touring, as an American treasure that is highly regarded around the world. We also look forward to taking part in the many exciting opportunities that our sponsorship provides to our clients, our colleagues and our communities.”
Credit Suisse and the Arts Extraordinary and lasting relationships develop over time, which is why Credit Suisse adopts a long-term approach to its partnerships. Classical music is one of Credit Suisse's key themes in sponsoring cultural engagements worldwide. In addition to financial support, an integral part of our partnerships involves supporting young musical talent through education programs that ensure that cultural diversity is maintained in the future. The Bank’s current global sponsorship portfolio includes the National Gallery in London, the Salzburg Festival, the Bolshoi Theatre, the Lucerne Festival, and the Shanghai Museum, among others.
credit: BWW News Desk
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