Ever wonder why Christopher Cross' iconic song, Sailing, never mentioned anything about operating costs? The 80's song probably wouldn't have reached #1 had he started reeling off the costs for sails, slugs, slides, shackles and spinnaker socks. Like your local yacht dealer, the person selling you a sponsorship probably can't tell you exactly what you need (and what the cost) will be to make YOUR sponsorship work.
You pay for the opportunity to get on the water, but buying a boat doesn't guarantee you fun. Buying a sponsorship, doesn't guarantee you results, but used (activated) the right way you'll see you're expected ROI (and hopefully have some fun in the process!)
Any boat owner will tell you, you'll have to pay a lot more than the purchase price to make the most of your boat...
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