All the statistics in the world can't measure the warmth of a smile. ~Chris Hart
After all the years working on marketing plans, training front line and back line personnel, having war room day long sessions and re-branding efforts...I have come to learn that one simple act can set the tone for your business/brand. That one act is a smile! Wow that's simple right? But try and think about the last time you were in one of the big box retail stores...did anyone of the associates smile at you and introduce themselves? If you have to think about it the answer is no! Because if they had you would have been taken back by the gesture because you are not use to that kind of treatment. But you should be...and that's the first step in Inside-out Marketing. A smile and a hello goes a long way toward building your brand and retaining the clients you worked so hard to find.
So next time you are in a big box I hope you get a smile....and if you do maybe they read my blog!!!
SMILE!
After all the years working on marketing plans, training front line and back line personnel, having war room day long sessions and re-branding efforts...I have come to learn that one simple act can set the tone for your business/brand. That one act is a smile! Wow that's simple right? But try and think about the last time you were in one of the big box retail stores...did anyone of the associates smile at you and introduce themselves? If you have to think about it the answer is no! Because if they had you would have been taken back by the gesture because you are not use to that kind of treatment. But you should be...and that's the first step in Inside-out Marketing. A smile and a hello goes a long way toward building your brand and retaining the clients you worked so hard to find.
So next time you are in a big box I hope you get a smile....and if you do maybe they read my blog!!!
SMILE!
