Jet Blue and NY State come together for Branding campaign

In partnership with Empire State Development, JetBlue Airways has unveiled an Airbus A320 featuring the airline’s co-branded trademark with New York State’s ‘I Love New York’ tourism campaign and logo.

The newly branded aircraft ‒ named “I Heart Blue York” ‒ was revealed to hundreds of employees at JetBlue’s home base at John F. Kennedy International Airport on February 8, 2011 by JetBlue Airways CEO Dave Barger.

The airline is also showing short films to promote tourism for New York State on JetBlue’s in-flight seatback program in February. In partnership with ProMotion Pictures, New York State’s tourism campaign worked with teams of students at New York University’s Tisch School of the Arts Graduate School of Film to create the films.

This project had two goals: to support the arts in New York in recognition of the 50th anniversary of state funding for the arts and to create unique, branded entertainment for New York State tourism. To find out more and to view the films, visit www.ILoveNY.com.